Concepts of Brand Management www.eiilmuniversity.ac.in Subject: CONCEPTS OF BRAND MANAGEMENT Credits: 4 SYLLABUS Branding Concepts Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands. Terms associated with Brands Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image. Management of Brand Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
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Viagra in India Abstract: This case is about Pfizer’s launch of its popular drug‚ Viagra‚ in India. Viagra was first launched in the US‚ in 1998‚ with an extensive public relations campaign. Pfizer’s promotional efforts also included celebrity endorsements and Direct-to-Consumer (DTC) advertisements. Though Viagra was a huge success for Pfizer initially‚ after seven years since its launch‚ the worldwide sales of Viagra had become stagnant. Pfizer introduced Viagra in India with a view
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Vol. 2 Issue 1 July 2012 at JOURNAL A RESEARCH JOURNAL OF BIMTECH STUDENTS TATTVA is a forum for BIMTECH students to bring to light the outcomes of their journey of discovery into the issues on which they have been cogitating - whether the issues are in marketing‚ finance‚ world business‚ retail management‚ insurance or sustainability or livelihood or microfinance. It is aspirational in intent‚ striving for rigour and has something of importance or an insight to share. In short‚ it is
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a. Now based on what you have learned in this class to date answer - Why did Wal-Mart fail in Germany? Be specific and in you conclusion state which is the most important reason. Wal-Mart is an American company created in 1962 by Sam and Bud Walton. Based on very low prices and an excellent customer service‚ it quickly became what it is today‚ the largest retailer in the world. Wal-Mart is also the dominant in clothing and textile as well as food retailers on the US market with around 100
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SUBWAY BRAND ANALYSIS Analyzed by Tanay Manoj Rathod Ashvikha Lakshmi Shriraam Nan Dar Lakshmi Prathyusha Arimilli Content Page 1. Introduction 2. Company Background 3. Brand Vision 4. Brand Objectives 5. Brand Personality 6. Impact of emotional appeal on consumer behaviors and the subway brand 7. Involvement theory on consumer behavior 8. Maslow Hierarchy of Needs 9. Conclusion 10
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memperkembangkan lagi syarikat kami di luar negara seperti di Thailand dan Amerika Syarikat. Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group‚ which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands”. Sunsilk shampoos‚ conditioners and other hair care products are sold in 69 countries worldwide. Mission
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Cadbury Kraft Foods has been a market leader in the chocolate category since the last 64 years in India. The chocolate is worth Rs 3‚200 crore in India of which Cadbury Kraft Foods has a 70% share‚ 20% is held by Nestle and the others operate in the remaining 10%‚ which forms around Rs 310-320 crore. ------------------------------------------------- Top chocolate companies and brands in India ------------------------------------------------- Amul Amul is part of the Gujarat Cooperative
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The Body Shop Brand Audit 1325641 Contents 1. Brand Overview________________________________________________ 3 1.1 Brand History_________________________________________________ 3 1.2 Product Category ______________________________________________4 2. The Brand Owning Organisation___________________________________4 3. Brand Value Proposition_________________________________________ 5 4. Brand Communications Audit ____________________________________ 6 5. Product Category Audit
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The article “Venezuela: When Government Failed‚ Bitcoin Prevailed”‚ written by Lindsay Marie‚ the author explains how bitcoin saves most Venezuelans by using allusion and specific examples. Marie commences the article by giving a data on Venezuela’s inflation rate‚ and at the same time bitcoin trading hit over 1 million. This can give the reader a better understanding of the topic of bitcoin‚ and how it can save million lives in Venezuela. Then the author explains what happen when Venezuela printed
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Maybelline entry into India Introduction This is an analyze report about how MAYBELLINE entry into India market. First of all I will introduce making-up market background of India based on the case materials. Next I will offer some issues which MAYBELLINE is going to meet on India making-up market. Especially‚ it’s uniform global marketing theme‚ which capitalize on the “New York” look and focus on young demographic‚ whether it still effective in India? and what price strategies
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