million units in the quarter ended March 31‚ 2010. We also sell mobile data cards for computers under our own brand to service providers in India. Micromax- Products : touch screen phone GSM mobile phone Utility mobile phone CDMA mobile phone Qwerty Mobile phone Data Card MICROMAX MICROENVIROMENT : COMPANY: Micromax‚ based in Gurgaon‚ a city near New Delhi‚ designing them in India and manufacturing with partners in China which helps them to reduce their cost with indian expertise. COMPETITORS
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n International Journal of Engineering and Management Research‚ Vol. 2‚ Issue-1‚ Jan 2012 ISSN No.: 2250-0758 Pages: 31-36 www.ijemr.net FOREIGN DIRECT INVESTMENT IN RETAIL IN INDIA Dr. Gaurav Bisaria Assistant Professor‚ Faculty of Management & Research‚ INTEGRAL UNIVERSITY‚ Lucknow‚ INDIA. gaurav_or@rediffmail.com I. INTRODUCTION FDI Foreign direct investment (FDI) or foreign investment refers to the net inflows of investment to acquire a lasting management interest (10% or more)
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this essay primarily deals with reasons why American is slowly spiraling to its doom. Although two of the sources are of fictional work‚ they still portray an incredibly real look at American society. The third source‚ Morris Berman’s Why America Failed is based off historical facts and details‚ Although this is a lively and thought-provoking study of a complex topic‚ Berman sometimes presents a one-sided version of events—for instance‚ he links our high level of violent crime to selfish individualism
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XYLYS BRAND PERSONALITY AND SELE-IMAGE CONGRUENCE ANALYSIS Question 1.1: According to the brand personality article and the Exhibit 2 & 5‚ the similarity/differences could be observed as follows. Both users and non-users consider the luxury watches as quite sincerity‚ which is associated with the personality traits of down-to-earth and honest. Excitement dimension is associated with exciting‚ daring‚ imaginative‚ spirited and up-to-date‚ and this dimension of brand personality is more favorable
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McDonalds entering the Indian market Presented to Dr. Madiha Metawie Done by: Hosam Doaa Elkhateb Moha Abd Elsattar Elsawy Omar Khaled Fayez Maged Eldesouqy Eleraqee Ahmed Mohammed Adly Content 1) Introduction 2) Problem definition 3) Literature survey 4) Theoretical framework 5) Research variables 6) Hypothesis development 7) Research design 8) Data collection methods 9) Research plan Introduction: McDonald ’s Corporation is the world ’s largest chain of hamburger fast
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Marketing Planning - Fall Semester 2012/2013 Individual Case Answers LIFEBUOY IN INDIA: PRODUCT LIFE CYCLE STRATEGIES 1. How is the concept of PLC useful? The Product Life Cycle concept is useful in the sense that it is a way to managers think about the product and the market development‚ functioning as a tool for effective marketing strategy in understanding the behaviour of product on sales‚ profits‚ 4P’s of marketing and consumer approval. The concept of PLC forces managers to plan better
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BRAND AUDIT REPORT 2012 Submitted To: Sir Goher Raza Submitted by:Sagar Paryani and Sarah khan Chandio Dated: 15-12-2012 By BBA-7 TABLE OF CONTENTS PAGE # TABLE OF CONTENTS.................................................................................................... 2 CHAPTER 1 BRAND INVENTORY 1.1 INTRODUCTION ........................................................................................................
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multiply their worth makes for an exciting prospect for owners and directors of such firms. This paper will look broadly into the internationalisation of KFC into India‚ and will discuss the key issues that led to the successes and failures of their internationalisation process. From the outset‚ expanding into a foreign market such as India looked like it could only be accompanied by huge gains for KFC. A booming Indian economy and millions of the population hungry for consumerism meant that KFC could
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Haiti would be considered a failed state because of the natural hazards the country faces every year. Haiti lies in the middle of the hurricane belt‚ between June to October. The country has the occasional flooding and earthquakes‚ as well as periodic droughts. Haiti faces current environment issues‚ such as extensive deforestation‚ soil erosion‚ and inadequate supply of portable water. Their drinking water source has improved in the urban‚ and rural areas to a percentage of 69. In the urban and
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n "The Civilizing Process" Norbert Elias marks the ruling courts as a site in which western habitus was forged and later broadly circulated. Separated and independent warrior societies began to consolidate into growing political and physical entities. This was due‚ according to Elias‚ to social and economical developments. No one predesigned these changes and they had no clear objective‚ they were just warranted on account of shifting modes of social existence. This process of the monopolization
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