Public Policy and Administration Research ISSN 2224-5731(Paper) ISSN 2225-0972(Online) Vol.1‚ No.3‚ 2011 Peace and Eco-Social Justice: www.iiste.org Failed Distributive Justice‚ Violence and Militancy in India Jose Binoj School of International relations and Politics‚ Mahatma Gandhi University‚ Kerala‚ India * binoj.jose@yahoo.com Abstract Eco-social Justice which emphasizes on the need for economic and social justice along with environmental protection would bring forth peace
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Nokia has been one of the brands that are in the last 20 years been synonymous with high-quality phones. Till 2007‚ Nokia had a market share of 80% in the smartphone market‚ and the most important reason for losing ground during the digital age‚ actually smartphone age was due to the weak position of Nokia in the technological system or ecosystem. “Nokia failed in connection to people!!” One of the reasons for Nokia failure is on one side that Apple redefined smartphones with touch screen and
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Entry strategy for International Premium Brands looking to establish in India Our services are aimed at facilitating international premium brands in leveraging the India opportunity. Our expertise in understanding the premium segment in India‚ business practices and rules reduces the entry risk and compresses the time period for profitability. ASSESSING MARKET OPPORTUNITY We establish the size of the business opportunity offered by the Indian market. Our services include: • Quantitative &
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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Brand Recognition in relation to Brand Loyalty Introduction “Brands are the most valuable intangible asset for companies” claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011‚ p.319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.
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Organizational Behaviour Stephen P. Robbins San Diego State University Timothy A. Judge University of Florida Timothy T. Campbell University of Dubai . Financial Times Prentice Hall is an imprint of Harlow‚ England • London • New York • Boston • San Francisco • Toronto • Sydney • Singapore • Hong Kong Tokyo • Seoul • Taipei • New Delhi • Cape Town • Madrid • Mexico City • Amsterdam • Munich • Paris • Milan Contents Preface Guided Tour Acknowledgements Publisher’s acknowledgements
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A report on Ebay and Taobao. Ebay v/s Taobao Critically evaluate eBay’s chosen market entry strategies‚ into the Chinese ‘C2C’ market‚ determining the shortcomings of the strategies deployed during the case study period. When entering into a new market‚ there are many aspects that must be considered in order for a company to be successful. Through this case study we will look at how eBay developed their market strategy using the concept of six key factors timing‚ location‚ marketing
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here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat
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but Wal-Mart is expanding internationally. The Group is engaged in the operations of retail stores located in all 50 states of the United States‚ Argentina‚ Brazil‚ Canada‚ Japan‚ Puerto Rico and the United Kingdom‚ Central America‚ Chile‚ Mexico‚India and China Wal-Mart’s entry and operation in Germany Wal-Mart’s initial entry into German market was through the acquisitions of renowned 21 store Wertkauf chain for an estimated $1.04 billion in December 1997.It was followed one year later by the
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Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
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