"Failed brands in india" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 8 of 50 - About 500 Essays
  • Satisfactory Essays

    Brands and Branding

    • 63408 Words
    • 254 Pages

    Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric

    Premium Brand Brand management Branding

    • 63408 Words
    • 254 Pages
    Satisfactory Essays
  • Powerful Essays

    Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation

    Premium Brand Branding Brand management

    • 1726 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Why Lml Failed

    • 979 Words
    • 4 Pages

    In July 2012‚ Mr X‚ CEO of Corp Y‚ was preparing his presentation for tomorrow’s meeting with company’s board of directors and Investors. He has just rattled off a list of statistics describing the financial performance of Y (NYSE : YYY)‚ the company he has run since late 2006. They show that it has been growing‚ earning high profit margins‚ and paying respectable returns to shareholders through dividends and stock buybacks. So‚ he wonders‚ what’s the problem? Why on earth has he been taking such

    Premium Profit Chief executive officer

    • 979 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Brand Repositioning

    • 3092 Words
    • 13 Pages

    Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap

    Premium Brand Brand management Target market

    • 3092 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    Brand Awareness

    • 1883 Words
    • 8 Pages

    Introduction Brand awareness means the extent to which a brand associated with a particular product is documented by potential and existing customers either positively or negatively. Creation of brand awareness is the primary goal of advertising at the beginning of any product’s life cycle in target markets. In fact‚ brand awareness has influence on buying behavior of a buyer. All of these calculations are‚ at best‚ approximations. A more complete understanding of the brand can occur if multiple

    Premium Clothing Consciousness Adolescence

    • 1883 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Brand Element

    • 2318 Words
    • 10 Pages

    The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by: Bharat Kumar Bajaj Vimal Jagani Vipul Gupta

    Premium Advertising Brand

    • 2318 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Brand Building

    • 7605 Words
    • 31 Pages

    Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework

    Premium Brand Brand management Branding

    • 7605 Words
    • 31 Pages
    Better Essays
  • Powerful Essays

    Brand consciousness

    • 1439 Words
    • 6 Pages

    THE INFLUENCE OF BRAND CONSCIOUSNESS ON INDIAN CONSUMERS TO BUY THE DIAMONDS OF ARCTIC CIRCLE Abstract "This research report is to aid Article Circle Limited of Canada in the exporting of diamonds to the Indian market."A brand is an offering from a known source. Brand Consciousness is more than simply a preference for brand names. The term luxury was limited to only the rich and the elite‚ but today in India‚ disposable incomes and of middle class and upper middle class are increasing

    Premium Branding Marketing Luxury good

    • 1439 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Brand Personality

    • 3419 Words
    • 14 Pages

    Branding a Person call Sachin Tendulkar Sachin Ramesh Tendulkar This write up entails information about Sachin Tendulkar’s cricketing feats as well as key insights about the brand called Sachin Tendulkar. 3/22/2013 2 Table of Contents About Sachin ................................................................................................................................................. 3 Career Snapshot .............................................................................

    Premium Cricket Rahul Dravid India national cricket team

    • 3419 Words
    • 14 Pages
    Better Essays
  • Better Essays

    in United Kingdom is facing a big problem sustaining their business. They have applied IT into its business which eventually caused the supermarket to write off $140million in IT assets‚ and a further $120million on its distribution system and also failed investments which led to tremendous loss on its sales and market sales. In 2000‚ Sainsbury’s began its “business transformation programme”. The main plan was the need to cut costs. However‚ internal research found that the company’s cost-per-case

    Premium Supply chain management Management Supermarket

    • 1218 Words
    • 5 Pages
    Better Essays
Page 1 5 6 7 8 9 10 11 12 50