Background Established in 1965 PepsiCo created in 1965 through the merger of Pepsi-Cola and Frito-Lay In 1997‚ publicly traded company to focus PepsiCo on food and beverages. The world’s largest snack and beverage company in 2006 In 2006‚ PepsiCo has approximately $35billion net revenue The company is broken into four business divisions: ◦ Frito-lay North America Frito-Lay North America manufactures‚ markets‚ sells and distributes salty and sweet snacks. Products manufactured and
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Strength Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow). o Great brands‚ strong distribution‚ innovative capabilities o Number one maker of snacks‚ such as corn chips and potato chips PepsiCo sells three products through the same distribution channel. For example‚ combining the production capabilities
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1.2- INDUSTRY HISTORY OF PEPSI-COLA INDUSTRY. The Pepsi-Cola story itself begins with a drugstore in New Bern‚ North Carolina‚ and a pharmacist named Caleb Bradham. Bradham’s aim was to create a fountain drink that was both delicious and healthful in aiding digestion and boosting energy. It would be free of the impurities found in many bottled health tonics‚ and it would contain none of the stronger narcotics often added to popular fountain drinks. As most pharmacies in 1896‚ Bradham’s
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Coca-Cola for only one dollar (www.coke.com). Asa Candler‚ then President of The Coca-Cola Company‚ was not convinced that selling the product in bottles was the way to go. No one could have predicted how popular Coca-Cola and its main competitor‚ Pepsi-Cola‚ would become. The relationship between company and bottler has always been very important. Today‚ 54 billion beverages of all types are served every day.1 Products from PepsiCo Inc. (PEP) and The Coca-Cola Company (KO) account for more than
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Case Study 16: Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management‚ crisis management‚ global business ethics‚ and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water. The book explains that water is very sacred in India. Even
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Blue is the favorite color of all people. It’s nature’s color for water and sky‚ but is rarely found in fruits and vegetables. Today‚ blue is embraced as the color of heaven and authority‚ denim jeans and corporate logos. It is cold‚ wet‚ and slow as compared to red’s warmth‚ fire‚ and intensity. Blue has more complex and contradictory meanings than any other color. These can be easily explained by pinpointing by the specific shade of blue. Bright blue: cleanliness‚ strength‚ dependability
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at first is the colour‚ blue. Blue is known as the coolest colour. The reason blue is my favorite reason is that of all the colors in the spectrum blue compliments almost all other colors. Blue is the master of backdrops. Interestingly‚ blue is the color of the universe and nature such as sky‚ ocean‚ sleep‚ twilight. Besides that‚ blue is the color of inspiration‚ sincerity‚ modernatization and spirituality. Blue is often the chosen color by conservative people. Blue is the calming color that
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Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean’s. As well as possibly lobbying Washington to lift travel sanctions in Cuba‚ which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition. Jet Blue is a shinning star in the
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it more freedom‚ especially in the bass line. This resulted in what is known as ``stomp’’ piano. Charles "Cow-Cow" Davenport‚ who pioneered the Boogie-Woogie style‚ was trained in ragtime but recorded many blues pieces. James P. Johnson was instrumental in moving ragtime toward jazz and blues‚ creating Stride Piano. Other developments led to the ``trumpet-piano’’ style of Earl Hines and Teddy Weatherford and to the swing style of Duke Ellington. Some Historians consider ragtime to be the very first
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Rhythm and Blues What is Rhythm and Blues? Rhythm and Blues‚ or R and B‚ can be used to describe the stylish urban music that grew out of the urbanization of the blues. It is a form of popular music based on a mixture of blues and black folk music. Its melody is simple‚ but has strong repetitious rhythms. It has been influenced by jazz‚ jump music‚ as well as by black gospel music. R and B got its roots from the blues‚ and took upon some of the blues principles such as‚ the
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