2014 Pepsi-Lipton Brisk CASE BRIEF JAY PAREEK 1482886 1 Problem Statement: In a strategic footstep to expand the market share in ready to drink tea market‚ Pepsi had decided to invest belligerently in its brand ‘Brisk’. The challenge that the top management of the company is facing is to choose a suitable advertisement media for Brisk i.e. Social media or TV based‚ that would help Pepsi-Lipton to: Reintroduce the brand Brisk Increase acquisition rate‚ and Build a loyal customer base
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EXERCISE – Blue Zuma Project The ARC Company specializes in developing and selling a wide range of high quality scooters. Sales representatives report that there is a growing demand for racing scooters. ARC’s president‚ Robin Lane‚ is excited about the possibilities and predicts that one day these kinds of razor scooters will be featured in X-Game events. ARC is a small company and uses a strong matrix to optimally utilize limited manpower. The Project Priority Matrix for the Blue Zuma Project
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Analysis Refugee Blues "Refugee Blues" is a poem written by the U.S-British poet W. H. Auden in March 1939. This poem is set in 1930′s when Nazi people were prosecuted the Jewish people. Refugees were people who were driven out of their home or country because of war. Blues is a slow‚ sad‚ rhythmic music developed by black Americans. The poem dramatizes the condition of Jewish refugees from Nazi Germany in the years before World War II‚ especially the indifference and antagonism they faced when
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The Sultan Ahmed Mosque (Turkish: Sultanahmet Camii) is an historical mosque in Istanbul‚ the largest city in Turkey and the capital of the Ottoman Empire (from 1453 to 1923). The mosque is popularly known as the Blue Mosque for the blue tiles adorning the walls of its interior. It was built from 1609 to 1616‚ during the rule of Ahmed I. Like many other mosques‚ it also comprises a tomb of the founder‚ a madrasah and a hospice. While still used as a mosque‚ the Sultan Ahmed Mosque has also become
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BLUE BRAIN 1. Introduction The name of the world’s first virtual brain. That means a machine that can function as human brain. Computer simulations in neuroscience hold the promise of dramatically enhancing the scientific method by providing a means to test hypotheses using predictive models of complex biological processes where experiments are not feasible. Of course‚ simulations are only as good as the quality of the data and the accuracy of the mathematical abstraction of the biological
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happened‚ and why characters acted the way they do. The exposition of the "Sonny’s Blues" starts when the narrator introduces characters‚ scene‚ and situation of the story. The narrator learns from a newspaper that his younger brother‚ Sonny‚ has been arrested "for peddling and using heroin." (Baldwin 83) The narrator is a high school teacher‚ and his wife is Isabel. Leaving the school‚ the narrator comes across an old friend of Sonny’s in the schoolyard. They talk about Sonny’s arrest and
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The Blue Boy Summary: In Gary Stephen Ross’ excerpt‚ “The Blue Boy‚” he describes Vancouver through the eyes of the main character. The character recounts a story of his travels that he would take with his father and brother from Toronto to Vancouver. The character highlights the ongoing transformation of the city and describes how it has evolved over time. In the beginning of the excerpt‚ he describes what he saw Vancouver to be in the 60s: a small city with little to offer. Contrastingly
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PRODUCT REPORT ’’ Crystal Pepsi Prepared by Yeo & Ong March 5‚ 2009 There was a marketing fad in early 1990s equating clarity with purity. Just to name a few‚ Miller Brewing Co. came up with Miller Clear(March 1993)‚ Coors Brewing Co. came up with Zima Clearmalt (1992)‚ Procter & Gamble came up with Ivory clear liquid hand cleanser and Colgate-Palmolive came up with Clear Sparkling fresh dishwashing liquid. Last but not least‚ PepsiCo came up with Crystal Pepsi in April 1992. Company Brief
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Reservation Blues‚ a novel by Sherman Alexie‚ depicts the story of an unlikely group of Indians coming together to chase their dreams with the help of a magic guitar‚ Big Mom‚ and their Indian blood as they struggle with the realities of being Indian in a white world. The protagonist Thomas is the lead singer for their band‚ Coyote Springs‚ and a reservation outsider. Victor‚ Junior‚ Chess and Checkers are the other band members‚ each of them as unlikely to be in a band as Thomas. Reservation Blues sheds
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The Blue Bead N O R A H B U R K E From deep water came the crocodile. Out of black water‚ curved with whirlpools‚ and into the frill of gold shallows by the stepping-stones. He was twice the length of a tall man; and inside him‚ among the stones which he had swallowed to aid digestion‚ rolled a silver bracelet. Timber was being floated down this great Indian river from forests further up‚ and there were sleepers lying stuck around the stones until someone came to dislodge them and send
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