Discuss. No‚ it is not ethical. From this case‚ we can easily find out that the sales of the Fair & lovely and Fairever are totally based on the success of the advertisements. Skin color is a powerful theme in India and Asia where a lighter color represents a higher status. Both of the companies take advantage of the truth of the dark skin of the Indian people and emphasize a lot on the benefit of having fair skin. For example‚ in the HLL’s advertisement of “fairer girl gets the boy theme”‚ it featured
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research at Unilever’s Skin Research Centre unlocks nature’s fairness secrets to create new Fair & Lovely. Fair & Lovely‚ the largest-selling skin whitening cream in the world‚ is certainly doing well. Launched in 1978‚ it holds a commanding 50-70 per cent share of the skin whitening market in India‚ a market that is valued at over Rs 1‚200 core (Rs 12 billion) and growing at 10-15 per cent per annum. HLL christened Fair & Lovely as one of its six “mega brands” and has successfully launched new product formulations
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Aah‚ the fair! This once-a-year experience is something not to be missed! The fair can invoke many memories of days gone by‚ both good and bad. A day at the fair can be fun‚ educational‚ and very tiring! As children‚ we ran around taking in the sights and sounds of the midway games and the towering rides‚ the smell of barbecue and sugary-sweet candy in the air‚ dizzy with excitement and unable to decide what to do first. We begged our parents for tickets for the rides‚ and usually they grudgingly
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From website: www.fairtrade.org.uk. We got some information about the Fair Trade of chocolate The chocolate is made from Cocoa‚ and Cocoa was first planted in Ghana in 1879. Ghana is renowned for the quality of its cocoa beans. Cocoa accounts for 28% of Ghana’s foreign exchange earnings and 57% of total agricultural exports. In 2006‚ Ghana exported 358‚000 tonnes of cocoa worth $ 1.06bn making it the second most important export commodity after gold. Kuapa Kokoo is a cocoa-growing co-operative
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Training is the process of providing opportunities for workers to acquire employment-related skills and knowledge. The amount and nature of training required will vary from one job to another. Some jobs require constant training or updating of skills and qualifications (such as those in the law or medical professions). Other jobs only require basic training to be carried out (such as unskilled machine operators in a factory). Training is regarded as an important investment in what is perhaps the
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roadway as music played in the background. Who is responsible for these acts? What happened? Why are so many diverse people in one place? The Atlanta Motor Speedway is the gathering place for one of the most diverse events in Georgia. The Georgia Fair! For most Georgians‚ the Fall is harvest time. It represents a season of family‚ friends‚ food‚ fun and fellowship. Unlike the summer
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the Adam Smith Institute (2008) about how ‘The Fair-trade movement achieves virtually nothing in terms of reducing world poverty’. Fair trade is a standard that is set to support the developing countries exports‚ it is to improve the workers in a developing country’s working conditions‚ fair payments which help them towards development and planning of their future that may help poverty. It also helps them to sell products to developing countries. Fair trade products come mostly in products such
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Where it all began What is fair trade? Where did it start? Who started it and why? Believe it or not‚ fair trade has been around for a long time. Fair trade is the practice of directly benefiting producers in the developing world by buying straight from them at a guaranteed price. (thefreedictionary.com) Most items that we buy are not made in the U.S‚ their made in different countries and most of the time the producers are getting ripped off. Talking about fair trade for today isn’t the vocal
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Basic Workings of a Food Fair: Before we can begin planning a fair‚ we must envision a general idea about the event so that our planning can be organized‚ efficient‚ and effective. Because such a wide variety of activities can be part of a fair and because a fair can emphasize any number of topics related to anything‚ it’s important to think about the kind of fair you want to hold before you jump in and begin sending out media alerts. Her we decided to do a food fair on the fair grounds near the Damascus
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Ó Springer 2010 Fair Trade and the Depersonalization of Ethics ´ˆ Jerome Ballet ´ Aurelie Carimentrand ABSTRACT. Fair Trade has changed considerably since its early days. In this article‚ we argue that these changes have led to a depersonalization of ethics‚ thus raising serious questions about the future of Fair Trade. In particular‚ the depersonalization of ethics which is seen to accompany the current changes has led to greater variety in the interpretations of Fair Trade. Hiding these
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