Questions & Analysis 2.1 Is it ethical to sell products that are mildly effective? 2.2 Is it ethical to exploit cultural norms and value to promote a product? 2.3 Is the advertisement of Fair & Lovely demeaning to women‚ or is promoting fairness cream in a way not too dissimilar from how most cosmetics are promoted? 2.4 Will HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? 2.5 In light of AIDWA charges‚ how would you suggest Fair & Lovely promotes its
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Survey Questionnaire Topic: Social impact of marketing campaign of “Fair and Lovely” Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose. ------------------------------------------------- Your Age: ………………… Gender: Male
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Case Study: Fair & Lovely 1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. According to my opinion it is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion
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Discuss. No‚ it is not ethical. From this case‚ we can easily find out that the sales of the Fair & lovely and Fairever are totally based on the success of the advertisements. Skin color is a powerful theme in India and Asia where a lighter color represents a higher status. Both of the companies take advantage of the truth of the dark skin of the Indian people and emphasize a lot on the benefit of having fair skin. For example‚ in the HLL’s advertisement of “fairer girl gets the boy theme”‚ it featured
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Unilever’s Skin Research Centre unlocks nature’s fairness secrets to create new Fair & Lovely. Fair & Lovely‚ the largest-selling skin whitening cream in the world‚ is certainly doing well. Launched in 1978‚ it holds a commanding 50-70 per cent share of the skin whitening market in India‚ a market that is valued at over Rs 1‚200 core (Rs 12 billion) and growing at 10-15 per cent per annum. HLL christened Fair & Lovely as one of its six “mega brands” and has successfully launched new product formulations
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Logo Brand ambassador Marketing or advertising strategies Q 1. SWOT Analysis – Fair & Lovely Strengths 1. Market leader in skin-whitening segment • 9th most trusted brand in India (economic times survey 2010) • Around 50 % market share in 1000 Crore market 2. HUL has the deepest distribution network among FMCG companies. 3. Brand Positioning in line with Indian sentiments – “ A fair skin is like education‚ regarded as a social and economic step up.”
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cultural norms‚ Fair and lovely and advertising According to my opinion its is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion and may be distribution. The product fair and lovely lightens the skin
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people couldn’t be successful neither in their professional nor in their private lives. Even if this conception is or was part of the Indian culture‚ the company faced several problems regarding the way they communicated it. For the purpose of this analysis we used Kotler’s definition of business ethics which focuses on core values to be followed by companies such as responsibility‚ integrity‚ respect‚ trust‚ transparency and fairness. We think that it is ethical to sell a product that is at best
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Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL‚ that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average
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IMBB Subscribe Fair & Lovely Multi Vitamin Cream Review by Punam on July 1‚ 2010 · 43 comments Fair & Lovely Multi Vitamin Cream Hi Girls‚ here is my second review on The Very famous and widely used Product “Fair & Lovely”. If you are regularly using it then you definitely fall in love with it. Actually I was searching for the Review of Fair & Lovely on IMBB‚ I thought somebody must have already written but strange nobody has written about Fair & Lovely. So I thought Let me have
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