Threat of a “me too” perception: a case of Café Coffee Day Richa Agrawal‚ Mudra Institute of Communications Ahmedabad‚ India* Café Coffee Day (CCD)‚ India’s largest organised retail café chain‚ had done a great job of creating a distinct brand identity and communicating it successfully to its TG. In a three-pronged approach adopted by the company‚ CCD had revamped its logo‚ altered the look ‘n’ feel of its cafés and created a unique brand positioning to win customers over time. CCD in its new
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Life Is Not Fair There seems to be a lot of talk these days about what is fair‚ and what is not. President Obama seems to believe life should be fair‚ that “everybody should have a fair shake.” Some of the 99% seem to believe life has treated them unfairly‚ and some of the 1% percent feel life hasn’t treated them fairly enough. I would probably be one of those 99% people because we all know we have are moments where life just sucks. My questions are these: What is fair? Is life fair? Should life
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A village fair is an annual affair in our village life. It is basically a large gathering of rural people on a particular occasion. It is like a mirror that reflects the emblem of rural life‚ culture‚ art and heritage. A village fair generally sits by focusing a day of great importance in our village life. It is held on the occasions of some religious festivals or local important events. It sits on the 1st day of Baishakh‚ the first month of Hizri year or on the day of Charka Puja and so on. Sometimes
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International trade is the purchase‚ sale or exchange of goods and services across national borders (Wild‚ Wild & Han 2006). This type of trade has rose to a global economy‚ in which prices‚ or demand and supply‚ influence and are affected by world events. The opportunity to be exposed to both goods and services not available in their own countries are given by trading globally. Let’s take a simple example. If you go into a supermarket and are able to buy Brazilian coffee‚ South American bananas
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Section 5 Operations Production Production Techniques From Jollibee’s deep wellspring of resources‚ Jollibee Worldwide Services (JWS) was formed to be the JFC Group of Companies’ partner in delivering shared services for all its business lines. Borne out of JFC’s foundational values and in full support of its mission and vision‚ JWS is positioned to be the leader in the shared services industry‚ a “partner of choice” for the most aggressive business movers in the world today. Our mission
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Fair value How your property valuations can be fully compliant with HKFRS 13 Property valuations are commonly required for financial reporting purposes. Gary Stevenson explains how they need to meet the upcoming standard on fair value measurement H KFRS 13 Fair Value Measurement provides a single comprehensive source of guidance on how fair value is measured for financial reporting purposes. The standard is applied prospectively for annual periods beginning on or after 1 January
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A Village Fair Introduction: A village fair is a large gathering of men‚ women and children on a particular occasion. It is a hilarious annual meeting place of the village people. It is like a mirror that reflects the emblem of rural life. It brings a chance in the monotonous life of the villagers. People of all ages specially the children eagerly wait for this happy occasion. Place and Occasion: A village fair is usually held once or twice a year either on the first or the last day of Bengali
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“Picturing a sustainable Society” of Lester R. Brown is talked about the problem of our today world and give some possible ways to change in the future which is called “new version of the future”. So he proves how present societies are not sustainable with the definition of sustainable society and some fact information of today world in an example about the fossil fuel and climate change. In addition‚ he also gives the efforts to understand sustainable leads to problems and from those problems‚ he
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Survey Questionnaire Topic: Social impact of marketing campaign of “Fair and Lovely” Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose. ------------------------------------------------- Your Age: ………………… Gender: Male
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A village fair A village fair is a gathering of men‚ women and children of villages at a central and convenient place either on the banks of the river or at the market place. Generally during Hindu festivals fair are held near the Hindu temples. Fairs are held on Eid days‚ on the 10th day of Muharram and also on the last and first day of the Bengal New Year. The children‚ the old and the young wait eagerly for such a day. This gives a sudden change in the monotonous life of the village. A hectic
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