VISITOR OBJECTIVE ATTENDING THE 13TH INACRAFT TRADE FAIR JAKARTA BY: FARRAH 55921339 Research Proposal for Thesis Masters in International Tourism Management BURAPHA UNIVERSITY FEBRUARY 2013 CHAPTER I INTRODUCTION A. BACKGROUND STUDY Tourism is now widely recognized as the worlds largest and most diverse industry (Rogers‚ 1998; Rogers‚ 2003; Dwyer and Mistilis‚ 1999). Nowadays‚ tourism plays a major role in the world economy. In 2008‚ international tourist arrivals grew
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Introduction 3 1.0 Environment Scanning 4 1.1 Importance of Environment Scanning: 4 1.2 Economic and Business Climate 5 1.2.1 Canada’s Economy: 5 1.2.2 Canada’s Fair Trade Market: 7 1.2.3 The US Economy: 7 1.2.4 The U.S. Fair-trade Market: 7 1.2.5 Business Environment of Just Us: 8 1.3 Sales and Key Products 8 1.3.1 Fair Trade Sales in Canada: 8 1.3.2 Sales of Just Us: 9 1.4 Value Analysis 10 2.0 Current Marketing Strategy 11 2.1 Product Life Cycle: 11 2.2 BCG Matrix: 11 2.3
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htm PRACTITIONER PAPER Competitive e-tailing strategies for fair trade organizations Benchmarking against successful commercial organizations Competitive e-tailing strategies 491 Jaya Halepete and Jihye Park Department of Apparel‚ Educational Studies and Hospitality Management‚ Iowa State University‚ Ames‚ Iowa‚ USA Abstract Purpose – This study aims to provide competitive e-tailing strategies for fair trade organizations using a benchmarking approach. Design/methodology/approach
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however‚ many consumers have no idea of the impact of habits on their coffee and coffee farmers around the globe‚ ethical issues of consumers with the industry is not fair; but to coffee farmers‚ the issues are human rights violations and use of child labor issues need to be addressed. To remedy this situation‚ the fair trade will hopefully improve the living conditions of some of the poorest people in the world through certified value and the change in the consumer’s choice. Coffee is
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Folgers Coffee Brandy Brook‚ April Gilliam‚ LaToya Jhagroo‚ Kayla Levett ECO365 February 11‚ 2013 Cope Norcross History of Folgers Coffee The journey for the brand Folgers began in 1851. At this time it was known as Pioneer Stream Coffee and was sent along with James A Folgers to the gold mines as samples for ordering and selling in the stores surrounding the small towns there. As productivity increased James was able to earn enough money to buy into the coffee business. After a short
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What the campaign is ? Our campaign name is Fairtrade for fair learning‚ first I will explain what is fairtrade? Fairtrade helps the producers‚ the farmers and the workers in developing the countries to improve the quality of their lives. It promotes fairer trade conditions‚ helps producers to strengthen their position in world markets and combat poverty. More precisely‚ Fairtrade can gurantee a price that covers production and a living wage; No use of child labour; Few or no chemicals to protect
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Introduction 3 III‚ Assignment Question 5 1. Question 1 5 a) Strategically relevant components of Equal Exchange’s macro-environment 5 b) Are these factors favorable to the sellers of fair trade food and beverage products? 6 c) Opportunities for growth 6 2. Question 2 6 a) The competitive pressure facing the fair trade food and beverage product industry. 6 b) Five-forces analysis 7 3. Question 3 7 a) Key elements of Equal Exchange’s strategy 8 b) Generic strategy 8 c) Cooperative integrated corporate
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Agatha C. Natividad Ms. Wyosette Solomon BSTM-401 Tourism Impact * Pro-Poor tourism (PPT) - Results in increased net benefits for poor people. Tourism is often claimed to be the largest industry in the world‚ thus creating both opportunities and responsibilities. Tourism can make a positive difference – and it should. Tourism can bring great benefits to local
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Evidence Survey In this task I have to produce a survey to gather information on public interest in fair-trade. I also have to produce a spreadsheet to analyse my results. I am also going to evidence all of my work that I will produce and show all of my steps during the task. For the first part in the task I created a questionnaire on fair-trade. I had to ask at least 15 adults my questionnaire and then analyse the data. The questionnaire I created I printed 15 copies of it to make the results
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DEFINING GLOBALIZATION Values can play a role in defining globalization. A definition of globalization as "Americanization" or‚ perhaps‚ the "McDonaldization‚" of the world presents globalization as a process driven by American consumer culture that rolls over other cultures. On the other hand‚ another definition of globalization would highlight its cross-cultural impact‚ taking into account the nature of globalization as a way cultures interact and learn from each other. Globalization101.org
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