PR Campaign of Fair Trade Lee Lok Lam‚ Fion 10562280 Media and cultural studies Middlesex University (Hong Kong) Situation research & analysis Fair Trade Hong Kong‚ it is a non-profit association Which set up in 2008. It assembles all of the Fair Trade’s store in Hong Kong. A nd officially joined Fair trade International in 2012. In 2012‚ Fair Trade Hong Kong Although it hold different activitie s to promote “Fair Trade” to different hierarchies recent years‚ th e result is not outstanding. So
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THE IMPACT OF FAIR TRADE ON PRODUCERS AND THEIR ORGANISATIONS: A CASE STUDY WITH COOCAFÉ IN COSTA RICA. LORAINE RONCHI PRUS WORKING PAPER NO. 11 June 2002 Poverty Research Unit at Sussex University of Sussex Falmer‚ Brighton BN1 9SJ Tel: 01273 678739 Email:pru@sussex.ac.uk Website: http://www.sussex.ac.uk/Users/PRU Abstract Fair Trade attempts to address the poverty issues of small Southern producers through the payment of a ‘fair price’ for their goods and the provision of
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computed‚ or estimated weight of a good without its container and/or packaging. Impulsive Buying- The purchase habits of consumers who buy goods or services at the beginning point of contact. Universal Produce Code-A barcode symbology used for tracking trade item in stores Standard of Identity-Mandatory‚ federally set requirements that determine what a food product must contain to be marketed under a certain name in interstate commerce. Expiry Date-A date in which items are no longer good for use Comparative
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trading system. Poor countries have slashed protective tariffs and increased their participation in world trade. If we use the share of exports in gross domestic product (GDP) as a measure of globalization‚ then developing countries are now more globalized than high-income countries.2 Does globalization reduce poverty? Will ongoing efforts to eliminate protection and increase world trade improve the lives of the world’s poor? There is surprisingly little evidence on this question.3 The comprehensive
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Mini-Case “Is Your Chocolate the Result of Unfair Exploitation of Child Labor?” 1. Should labor practices in another country be a relevant consideration in international trade? Why or why not? Yes‚ labor practices in another country should be relevant for consideration in international trade. The reason for concern is labor and social advocates has increased imports from countries in which labor standards are apparently not enforced at an adequately high level. It’s important
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key issues for Starbucks? Starbucks was quite concern to maintain their brand image in spite of threatening issue by Global exchange (Argenti‚ 2013‚ p. 140). First‚ Starbucks was reluctant to go for any agreement with fair trade since they were not confirmed whether fair trade could assure to provide the quality beans to meet the Starbuck’s standards or not. The company never compromised with the quality and hesitates to pay higher prices for it. Second‚ the another significant concern was that
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coffee on a regular basis‚ you probably would prefer drinking fair trade coffee‚ especially as it ensures fair working conditions and wages for coffee farmers from developing countries. Here are 10 major fair trade coffee labels‚ as well as a description of each. Many of them are organic coffees too. 1. Equal Exchange The secret to the success of Equal Exchange coffe is not just that it’s socially responsible‚ but that by using fair trade practices for sourcing coffee it also gets better beans.
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flavours ”Some Café Oké products are 100% Arabica beans. -An ethical product: Café Oké is a Fair Trade product which corresponds to an ethical guideline(Max Havelaar focuses on controlling the social circumstances throughout the small-scale agricultural production sector) (Solidaridad development organization).”We pay the farmers a fair price for the beans. And you pay a fair price for the coffee. “ -A fair trade recognition: Cafe Oké is the successor of the Max Havelaar coffee. -A labelized product:
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other roasters to adopt the sourcing guidelines? Finally‚ how should Starbucks address the Fair Trade movement? When CI identified coffee as an important commodity affecting biodiversity‚ it launched a pilot
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the sales that can be expected at each stage. In this essay‚ attentions will be paid on the different consequences of having a major product at the growth stage. After that‚ I will turn to the pros and cons of our company to sell sugar under the Fair-trade label and then giving my own opinion. According to the product life cycle‚ it is obviously that once a product comes into the growth stage‚ consumers identification in term of psychology and value is aroused‚ and new consumers are absorbed
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