Product: The product that I am choosing to write about is the Nike LunarGlide +3 running shoes. (a) List the typical stages of consumer buying process as discussed in the textbook. The typical stages of consumer buying process include need recognition‚ information search‚ the evaluation of alternatives‚ purchase decision‚ and post purchase behavior. Need recognition occurs when the buyer realizes they have a problem or need which is triggered by either internal or external stimuli. [1] The
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"Foul is fair and fair is foul." This is a quote from the witches in the beginning on Macbeth. This line sets a tone for the entire play of Macbeth. "Foul is fair and fair is foul" means that anything that is bad is good and what is good is bad. Everything is not what it seems. The witches tell Macbeth that he will become the thane of Cawdor and he will not become king‚ although his children will be kings. Banquo says in the play "Can the devil tell the truth". Most of us would perceive that telling
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The Nike Sweatshop DebateShould Nike be held responsible for working conditions in foreign factories that it does not own‚ but where subcontractors make products for Nike?Nike is definitely not only responsible but also accountable for the working conditions of foreign factories that it does not own which it subcontracts with. Nike should have taken the initiative to be responsible of the contractors/employees working in other countries on a global scale. For example: Recently‚ Pepsi Cola was in
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Founded in 1994‚ Nike Football has grown immensely to become one of the two market leaders in football apparel and footwear. Recognizing the vast opportunities the 2010 World Cup offers for their growth and differentiation from the competitors‚ they are considering a shift in their marketing strategy. Nike’s brand image is of an innovative company‚ focusing on the high performance of their products‚ while simultaneously offering extraordinary designs by partnering with many top-level footballers
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Nike and child labour Nike is a household name when it comes to sports apparel and equipment. It has worked hard to burnish its image‚ especially by garnering endorsements from big names in the sports world‚such as Michael Jordan. But in 1996 its silver image began to tarnish. It knew it was in trouble when an article on child labour in Pakistan appeared in Life magazine with a picture of a 12-year-old boy sewing a Nike soccer ball in a factory‚ and activists started showing up in front
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we used market value based on the share price of Nike on July 5‚ 2001and number of shares outstanding‚ which resulted in the weights of debt and equity of 10.2% and 89.8% respectively (see Exhibit 2). Cost of Debt: Cost of debt was calculated by Ms. Cohen by finding the historical interest rate of 2.7% and tax rate of 38%. We agree with her estimation of the tax rate of 38%‚ but calculated a cost of debt of 7.17% based on the market price of Nike bonds and finding their yield to maturity (see Exhibit
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The Minimum Wage: Who does it really affect? A very controversial question that often comes up is whether or not we should increase‚ decrease‚ or eliminate the minimum wage. The Last time we saw a change in the federal minimum wage was July‚ 24 2009. It was set to $7.25 and we haven’t seen a change since. “The average cost-of-living increase over the past decade is about 26 percent. This means that an item purchased ten years ago would have cost about 26 percent less than it costs to purchase that
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NIKE Executive Summary by Lawrence Gimeno Recommendations: Make it count My first recommendation is directed at Nike’s push into digital sports. In my opinion the new accelerometer based Nike+ technology is the birth of a whole new generation of Nike products and an amazing innovation to motivate people to include sports into their everyday life. Nike has attained a leading role in almost every one of the upcoming world wide sporting events‚ such as the 2012 Olympics‚ the 2012 Soccer Euro Cup
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Mini Case: Nike’s Decision Nike‚ a U.S.-based company with a globally recognized brand name‚ manufactures athletic shoes in such Asian developing countries as China‚ Indonesia‚ and Vietnam using subcontractors‚ and sells the products in the U.S. and foreign markets. The company has no production facilities in the United States. In each of those Asian countries where Nike has production facilities‚ the rates of unemployment and underemployment are quite high. The wage rate is very low in those countries
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VIETNAM ------------------------------------------------- DRESS CODE IN VIETNAM Vietnam is a country known for its diversity in culture and traditions. The Vietnamese are very simple people‚ which are mirrored in their way of living‚ the culture of Vietnam and especially in their clothes. Fashion in Vietnam has a touch of elegance and smartness embodied in Vietnamese dress code. Even though Vietnamese fashion has regional differences‚ especially in the North and South of Vietnam and among the
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