• “emerging India” households could be classified into five groups based on annual household income (Social Classes): o “deprived” consisting of 103 million households of mostly subsistence farmers and unskilled labourers o “aspires” consisting of 91.3 million households including small-scale shopkeepers‚ famers with small areas of owned land‚ or industrial workers (expected this group would reduce from 41 percent to around 35 percent due their moving to the middle class o “seekers” consisting
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The main issues encountered in the case to be discussed deal with ethics‚ discrimination‚ promotion and cultural values. In this case‚ an Indian company‚ Hindustan Lever LTD‚ launched a promotion campaign that relates fairness with success in a country where the color of your skin has a social meaning. By doing so‚ the company was explicitly saying that dark skinned people couldn’t be successful neither in their professional nor in their private lives. Even if this conception is or was part of the
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Brand Nivea 1911: Nivea Creme introduced in the German market by Beiersdorf. 1912-1970 : Introduced a range of products under Nivea brand maintaining a mono-product philosophy. Nivea Creme remained the company’s premier product 1970-1993 : Extended the Nivea brand from the limited range of to a full range of skin care and personal care products 1993 onwards: Change in Senior Management leads to IMC philosophy. Product Mix Question 1 What is the brand image
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product that is‚ at best‚ only mildly effective? Discuss. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No‚ it is not ethical. From this case‚ we can easily find out that the sales of the Fair & lovely and Fairever are totally based on the success of the advertisements. Skin color is a powerful theme in India and Asia where a lighter color represents a higher status. Both of the companies take advantage of the truth of the dark skin of the Indian people and
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advertisement of Fair & Lovely demeaning to women‚ or is promoting fairness cream in a way not too dissimilar from how most cosmetics are promoted? 2.4 Will HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? 2.5 In light of AIDWA charges‚ how would you suggest Fair & Lovely promotes its products? Would your response be different if Forever continues to use “fairness” as a theme of its promotion? 2.6 Propose a promotion/marketing
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Case Study: Fair & Lovely 1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. According to my opinion it is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion
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Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology .....................................................................
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(1) Generally speaking‚ selling a product that is not or only slightly effective‚ while pretending that it is efficient‚ is unethical. Particularly‚ in case a vendor is cheating on the customer and capitalizes on people’s misery. However‚ the question of good or bad ethics in this context depends very much on the setting and the cultural circumstances of producer and consumer as well as on the product itself. The present case dealing with HLL as well as CKL‚ the established vendors of skin lighting
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RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
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When it does‚ there are certain things that should and should not be done. First‚ we need to address the concerns of the employees about honesty‚ integrity‚ and fairness. Re-assure them that the proper steps will be taken to investigate the matter thoroughly. Daily‚ I can attest to hearing some tidbit of information about this person or that‚ whereby some illicit happenings is going on. I have heard of issues
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