……………………………………. 1. Please tick the fairness products that are familiar to you: Fair and Lovely Fairness Cream| | Fair and Lovely Oil-Control | | Fairever | | Fairever Mantra | | Himalaya Fairness Cream| | Emami Naturally Fair | | Santoor Everyoung | | Skinfair by Ozone | | Garnier Light | | Vatika Fairness Pack | | Fair and Lovely Soap | | Fair Glow Fairness Soap | | 2. Do you think
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Study :: Fair & Lovely Group-2 (MM) PGEXP-2012-14 Fairness and Color in Indian History It was way back in the 1970s‚ when Hindustan Lever Ltd (HLL) launched its first version of FAL. At that time‚ the market was dominated by the cold cream manufacturers‚ such as Ponds and Lakme (HLL was subsequently to acquire these firms). Before this‚ the ’fairness ’ aspect of creams was not directly mentioned‚ though some products did advertise that they offered
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the aim of going beyond cosmetics‚ and offering a wide range of consumer products. Cavinkare has its businesses in personal care‚ soaps and detergents‚ food products etc. Cavinkare products in the market are Business Products Skin care Fairever Fairness cream Nyle Herbal cold cream Nyle Moisturising Lotion Hair Care Chik Shampoo Nyle Herbal Shampoo Meera Shampoo/Meera Herbal Powder/Meera Hair oil Karthika Shampoo Personal care Spinz perfume Spinz deodorants Spinz Talc Meera Herbal
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Lovely – Fairness cream and associate brand products. Company – Hindustan Unilever Ltd. (Formerly HLL) History of the product Scientists at the Unilever Research Laboratories in India were the first to discover the skin lightening action of Niacinamide (Vitamin B3) that led to the development of a unique and patented formulation of Fair & Lovely in 1972. Fair & Lovely was launched in 1978 in India. How does it work? Fair & Lovely ’s formulation contains a unique fairness system that
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Would you response be different if Fairever continues to use “fairness” as a theme of its promotion? 5 2.6 Propose a promotion/marketing program that will counter all the arguments and charges against Fair & Lovely and be an effective program. 6 2.7 Comment on the change in the two statements by HLL between 2003 and 2005. Do the changes in the statements reflect a change in marketing/advertising strategy? 7 2.8 Comment on Shanaz-Husain’s introduction of “fairness cream for the masses” in 2004 in light
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1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. No‚ it is not ethical to sell a product that is only mildly effective at best. No consumers want to buy a product that is only showing minimal changes as result. For example‚ a lot Indian women are happy because you they can see the change‚ however‚ there is this “one 26-year-old working woman has been a regular user for the past eight years but to no avail.” And this woman may not be alone in this. So it is
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Cultural Norms‚ Fair & Lovely‚ and Advertising April 20‚ 2015 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. It is ethical to utilize cultural diversity and values of a community to promote a product. However‚ such promotion should only be done in a way that there are not demanding to a particular group or cultural norms. Considering the case of Fair and Lovely‚ promoting the product using the dark and fair skin is divisive and portrays people with dark color
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ase Study: Cultural Norms‚ Fair & Lovely‚ And Advertisin I consider they are doing a terrific job; but again even when they reworked the advertising message‚ ¨advertising focus is now on the message that lighter skin enables women to obtain job conventionally held by men¨. The idea is still unconsciously there (success based on skin color). AIDWA and other campaigns will persist on their attempts to remove the product. As I said before‚ I think ads should be explaining what the product is about
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cultural values and norms to market products. It is through the understanding of the markets culture and values that companies better understand the customers’ needs. 3. Is the advertising of Fair & Lovely demeaning to women‚ or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted? ANS: Fair and lovely has taken advantage f the position that cosmetic companies promote. Cosmetic companies promote that women are imperfect and perfection can be achieved
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CavinKare success story started with the great idea of launching Chik Shampoo in sachets at a low price of 50 paisa ‚ and then going on to introduce Meera‚Nyle‚Spinz‚Indica and Fairever ‚ one by one – all based on the understanding of consumer behaviour. Market Analysis: In 1983‚ when CavinKare decide to launch its first product – Chik shampoo – the shampoo market had over 20 players with the HUL being the market leader with its Clinic Plus brand that was positioned as a health shampoo. Multinational
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