home care. In the hair care division‚ the company have brands like chik shampoo‚ nyle herbal shampoo‚ meera badam‚ meera hair wash powder‚ karthika hair wash powder‚ meera herbal oil and indica hair colorant. Skin care divisions have brands like fairever‚ spinz talc‚ spinz deodorants and nyle cold cream and lotion. Home care division has only one brand that is text toilet cleaners. The company’s targeted customers for hair care brand includes girls and women in rural and semi-urban area and men
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ase Study: Cultural Norms‚ Fair & Lovely‚ And Advertisin I consider they are doing a terrific job; but again even when they reworked the advertising message‚ ¨advertising focus is now on the message that lighter skin enables women to obtain job conventionally held by men¨. The idea is still unconsciously there (success based on skin color). AIDWA and other campaigns will persist on their attempts to remove the product. As I said before‚ I think ads should be explaining what the product is about
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• “emerging India” households could be classified into five groups based on annual household income (Social Classes): o “deprived” consisting of 103 million households of mostly subsistence farmers and unskilled labourers o “aspires” consisting of 91.3 million households including small-scale shopkeepers‚ famers with small areas of owned land‚ or industrial workers (expected this group would reduce from 41 percent to around 35 percent due their moving to the middle class o “seekers” consisting
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foundation also does a great job in countering the believe that the product demeans women by empowering them. 5. In light of AIDWA’s charges‚ how would you suggest Fair & Lovely promote its product? Discuss. Would your response be different if Fairever continued to use “fairness” as a theme of its promotion? Discuss. ANS: In light of AIDWA’s response I recommend that Fair & Lovely promote the product without using fairness as the theme. If they do continue to use fairness as a campaign they
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RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
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Case Analysis 2-2: Cultural Norms‚ Fair & Lovely‚ and Advertising. Kasim Hussain BUSA 460 Professor Simpson November 17‚ 2008 The demand for cosmetic products in India is still increasing and the current market size stands at $950 million U.S. dollars. The growth is between 15-20% annually and the overall beauty and wellness market that includes beauty services is about $2‚680 million. (Bhattacharya‚ 2008). The change in the socio-economic status of the
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product that is‚ at best‚ only mildly effective? Discuss. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No‚ it is not ethical. From this case‚ we can easily find out that the sales of the Fair & lovely and Fairever are totally based on the success of the advertisements. Skin color is a powerful theme in India and Asia where a lighter color represents a higher status. Both of the companies take advantage of the truth of the dark skin of the Indian people and
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The main issues encountered in the case to be discussed deal with ethics‚ discrimination‚ promotion and cultural values. In this case‚ an Indian company‚ Hindustan Lever LTD‚ launched a promotion campaign that relates fairness with success in a country where the color of your skin has a social meaning. By doing so‚ the company was explicitly saying that dark skinned people couldn’t be successful neither in their professional nor in their private lives. Even if this conception is or was part of the
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Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology .....................................................................
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Chairman‚ the company has established strong foothold in almost every developed country in Asia‚ Europe‚ America‚ Africa and Australia. * Logo- * Segment of market Middle end (middle class) e.g. - Fair & lovely Vicco Ponds himani fairever * Export. VICCO has been successfully carving out a niche for itself in the field of dental & skin care globally. The company is exporting its products to countries like U.S.A.‚ Canada‚ Mexico‚ Surinam‚ Africa‚ Mauritius‚ Fiji‚ Saudi Arabia
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