Marketing Project for Wall’s Cornetto Ice Cream. It will be a year long plan from 1 January 2012 to 31 December 2012. Due to Singapore’s hectic lifestyle‚ parents in Singapore are very busy‚ juggling their careers and families. For many‚ the excitement of their youth ceases to exist. The year-long campaign hopes to bring excitement back into these parents’ lives and also for Cornetto Ice Cream to reach out to a wider target audience and to up the sales of its ice-cream. An analysis on the current external
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homemade ice cream shop located at Shaw Leisure Gallery. Although it has been operating since September 2005‚ Tom’s Palette does not have any branches. However‚ it gains a considerable popularity among people around the area it operates. Tom’s Palette has a unique business model. According to our interview with the owner‚ Mr. Chronos Chan‚ the store sells more than just ice cream; it sells experience
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for almost 20 years it has been affectionately known as “the ice cream of the future.” In the face of soaring operating costs and plummeting sales though‚ Dippin’ Dots has been faced with considerable losses in the number of franchises operating‚ with only 420 in 2008‚ 215 less than in 2005. Dippin’ Dots has continued to slide down the Entrepreneurs Top Franchises List as well. Dippin’ Dots are BB size pellets of flash frozen ice cream‚ frozen with liquid nitrogen‚ which cryogenically locks in both
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“ice cream lovers”‚ in fact‚ we have a unique kind of ice cream sold at the streets called “sorbetes”. Sorbetes are often sold by vendors ringing a bell and pushing a cart with two big wheels. Young children and those young at heart‚ often get excited and happy just by hearing the bell of “Mamang Sorbetero”. In an affordable price‚ we can buy and enjoy variety of delicious ice cream flavors like ube‚ keso and chocolate on sugar cones or plastic cups. Nowadays‚ we can also enjoy eating ice cream in
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Marketing Situation Analysis I. Industry Study Composition/ Size/ Market Segments Ice cream products are targeted to people who love sweets‚ people who want to relieve stress‚ people who want to refresh themselves from the hot weather and people who would eat it when available. There is no specific age bracket targeted by the product. Anyone from kids‚ teens‚ adults‚ and elders are possible patrons of ice cream. Ice cream products are meant for middle and lower-income consumers and are coined to be an
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Pietrosanti Case Study Analysis- Dippin’ Dots Ice Cream Summary and Recommendation: Dippin’ Dots is a very well known brand that has done very well since its first introduction into the ice cream industry. In order to expand‚ they need to be able to have an introduction of a take-home line of ice cream. Background Facts: Dippin’ Dots are known for their “ice cream of the future.” Dippin’ Dots are BB size pellets of flash frozen ice cream‚ frozen with liquid nitrogen‚ which locks in both flavor
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Contents Product Statement.....................................................................................................4 Analysis of the External Environment.........................................................................5 Industry Trends.......................................................................................................5 Competitive Trends.................................................................................................7 Brand Competitors.....
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lady ice cream with new flavours to give the company more profit . Screening Ideas Dutch lady has a reputation inside the market environment and creating a new product will be a challenge because the competitors will try to fail the new product but‚ dutch lady has a big number of consumer’ that will have the desire to try the dutch lady ice cream Developing and Testing the Concept Since Dutch lady is producing milk fruit juice they can use the same factories for developing the ice cream because
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cks assignment BACKGROUND OF THE COMPANY Baskin-Robbins was found in 1953 by two brothers in law‚ Mr. Burt Baskin and Mr. Irv Robbins‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world’s largest ice cream franchise‚ with more than 5‚800 locations‚ 2‚800 of which are located in the United States. Baskin-Robbins is one of Dunkin’s brands‚ which are Dunkin Donuts‚ Baskin-Robbins and Togo’s and they are part of Allied Domecq. Allied Domecq
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of ice cream parlors founded in Glendale‚ California by Burton Baskin and Irvine Robbins‚ ice cream enthusiast brothers-in-law‚ whose passion inspired what is now the world’s largest chain of ice cream specialty shops. What was once a selection of 31 flavors—Baskin-Robbins "31®" stands for a different ice cream flavor for each day of the month—has grown to more than 1‚000 in its flavor library. "We sell fun‚ not ice cream." Today‚ Baskin-Robbins is the world’s largest chain of ice cream specialty
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