Advertising Plan “Rebranding a Celebrity” Cynthia Kristina Kurleto Dormido‚ Jzerreneah Dannae Pingol‚ Rodel II Ruales‚ Joaida Fely Solis‚ Christine Joy Tambong‚ Geraldine BMC 1-3 Prof: Ms. Maychell B. Jastia Table of Contents I. Introduction ......................... Page 3 A. Executive Summary B. Overview II. Situational
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Do celebrities have ethical responsibilities to set good examples to young people? Aainaa Azmi Abigail Palmer Raveena Devi Soon Tsuey Jing Sanjeetha Raja Segi University College American Degree Program Summer 2012 Do celebrities have ethical responsibilities to set good examples for young people? Young people nowadays need role models more than they ever needed before. We can see that crimes rates involving youngsters are increasing worldwide. One of the possible causes is that
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Presley was only one of the big names of the 1950s‚ though probably one of the most recognizable. In the ‘50s television was gaining popularity and sitting down to watch T.V. was a family bonding experience. Celebrities were put on a very high pedestal‚ even more so than today’s celebrities. People like James Dean‚ Marilyn Monroe‚ and John Wayne were treated like royalty. In the 1950s musicians‚ movie stars‚ and T.V. stars were some of the most important people in America. Musicians in the ‘50s
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| |5th semester | |ANALYZE THE IMPACT OF CELEBRITY ENDORSEMENT WITH NON-CELEBRITY ENDORSEMENT | |ANALYSE THE IMPACT OF USING A CELEBRITY TO ENDORSE A PRODUCT VIZ A COMMON PERSON ENDORSING THE SAME PRODUCT. CHOOSE BRANDS FROM THE| |SAME CATEGORY AND CONDUCT A COMPARATIVE ANALYSIS
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The Death of a Legend’s Fame Fulfilling his life to not riches but fame. Sadly he outlived his legendary fame and with his old age was caught up by his boasting in his last fight against his mighty foe. In the epic of Beowulf‚ the legendary hero goes through the trials and tribulations he gets into because his lustful desire for fame. His boasting soon gets him into trouble where he soon realizes his pride will be the death of him. In the beginning of his journeys he was already held to a high status
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|Study |Key Points/Things to remember |Evaluation | |Social Psychology |=one sided celeb relationship/target individual unaware of|Schiappa etal meta anal say loneliness not| |Explanations |existence of person – few demands/criticism and rejection |sole cause of P.R+ similar 2 self/fit | |Parasocial - |compared to IRL relations – celeb fills in space of |celeb more like 2 form P
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process a celebrity goes through before getting their name placed on the Walk of Fame INTRODUCTION You are a celebrity. You want your name to be known in every corner of the world. You want to be recognized. Which part of the world does everyone relate celebrities and fame to? Hollywood. Your dream is to become part of Hollywood‚ and what better way is there other than having your name placed in the center of a big pink star on Hollywood’s most famous boulevard‚ the Walk of Fame? The Walk of Fame is in
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many a role model is their favorite sport player‚ or actor/actress. Does the fame of a well known person change their ability to be a good role model? Should kids even look up to celebrities? There are both positive and negative sides to celebrity role models. As a celebrity you always have someone watching your every move. The negative things done will always outweigh the good. Just like “regular” people celebrities also make mistakes. The only difference is it’s harder to be forgiven by millions
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Fame: Is it Worth it or Not? For some reason‚ unknown to me‚ the human race tends to value and follow specific people because of a talent or look they have. Because we do this egos grow‚ stress levels increase‚ and the other "normal" people feel less of themselves. If this all happens‚ why do we put these special people on pedestals in the first place? Sara Voughn expresses perfectly how we should all behave. "I don’t go for that star stuff. All the stars are in heaven." These words show how we
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1. How can a company like CarMax‚ which faces significant challenges during a recession‚ use the FAME method to communicate with its employees? For the most part CarMax has already used the FAME method while communicating with its employees about what was going on. The CEO communicated with shareholders and employees to get the point across. He laid out the plan to the employees of how they were going to face the tough time. He made it clear how each employee was going to fit into the equation
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