Product Orientation to Solution Orientation: A Journey Most industrial goods manufacturers and other organizations operating in B2B markets currently face testing times owing to bad economic conditions. While the economic downturn threatens the growth of a lot of these B2B businesses‚ other factors have also emerged that have contributed to this situation of the “perfect storm”. Increased price competition from the traditional low-labour countries‚ increased product quality levels from these same
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Orientation - Essay "Orientation" is written by Daniel Orozco. Daniel Orozco was born in San Francisco in 1957‚ he still lives in San Francisco and teaches creative writing at Stanford University. "Orientation" was published in The Seattle Review in 1994. "Orientation" starts in medias res‚ and a person‚ who could either be female or male‚ so I’ll go with male‚ is shown around at his new job. He is going to work in an office where they sit in small cubicles. The guy who is showing him around‚ tells
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commonly referred to as production‚ sales‚ marketing‚ and societal marketing orientations. The production orientation focuses on internal efficiency to achieve lower prices for consumers. It assumes that price is the critical variable in the purchase decision. A sales orientation assumes that buyers resist purchasing items that are not essential and that consumers must be persuaded to buy. The marketing orientation is based on an understanding that a sale predominantly depends on the customer
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Customer orientation. The retailer should verify the characteristics and needs of its targeted consumer and endeavors to please the needs to the highest (Bermann and Evan‚ 2012). As noted by Scheer and Loos (2002)‚ to categorize the customer-oriented spectrum’s services and products‚ it is essential to identify appropriate parameters. An appropriate parameter as guideline is the degree of individuality whereby it illustrates the output of orientation of a customer’s individual need based on his
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The evolution of marketing concept is from production orientation to sales orientation‚ continuously it becomes market orientation and societal market orientation (Pride et al. 2007). So‚ the purpose of this essay is to discuss what market orientation is and whether market orientation is sufficient for business success in the business world. This essay has divided into three parts‚ which are introduction‚ body and conclusion. Market orientation is “an organisationwide commitment to researching and
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Essay 1 - Description 3 of “Orientation” Daniel Orozco’s short story “Orientation” is a comedic type of piece written to make you feel like you’re the main character being led through this maze of rules and cubicles and employees‚ as well as their lives all at once. It’s not really clear who is the narrator in this story‚ but what is clear is that Orozco chose to tell the story through the eyes of the reader. The whole point of view takes us (the audience) for a ride and makes us a
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Adolescent Sexual Orientation In today’s society‚ coming out as being gay‚ lesbian‚ or anything other than what is considered normal‚ can make an adolescent more stressed than usual. The main task of adolescence is establishing one’s identity‚ and coming out as gay‚ or as a lesbian adds to a child’s stress. There are many unique challenges gay/lesbian children come across as they struggle with this task of adolescence into young adulthood. Although they do face these unique challenges‚ they become
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My opinion about sexual orientation in our society A person’s sexual‚ emotional‚ or romantic attraction to another person is usually the way to describe sexual orientation. When a person is attracted to the same sex‚ they are considered homosexual. When a person is attracted to someone of the opposite sex‚ they are considered heterosexual. Attraction to both men and women is called bisexuality. The idea of sexual orientation states to more than just the sexual behavior
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the years sexual orientation has been an issue in our society. Many people are against homosexuality and bisexuality. Sexual orientation is generally one of three main categories‚ heterosexual‚ homosexual‚ or bisexual. Heterosexual is someone who is attracted to members of the opposite sex. A homosexual is someone that is attracted to members of the same sex. And‚ a bisexual person is one that is attracted to members of both sexes. There are other categories of sexual orientation. Some people could
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 3; June 2012 The Effect of Alternative Market Orientation Strategies on Firm Performance Eric T. Micheels (Corresponding author) Assisstant Professor‚ Department of Bioresource Policy‚ Business & Economics University of Saskatchewan‚ Canada E-mail: etm550@mail.usask.ca Hamish Gow Professor of Agribusiness‚ College of Business‚ Massey University‚ New Zealand E-mail: h.r.gow@massey.ac.nz Received: February 6‚ 2012 doi:10
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