Michael Trusov‚ Randolph E. Bucklin‚ & Koen Pauwels Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic invitations from existing members‚ outbound WOM can be precisely tracked. Along with traditional marketing‚ WOM can then
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"My Oedipus Complex" is the story of a young boy named Larry who is forced to confront issues of jealousy and confusion. Larry is forced to confront these issues when his father‚ who he does not know that well‚ comes home from the war. The "Oedipus Complex" is a term coined by Sigmund Freud in which a male develops an excessive love for his mother usually accompanied by a hatred for his father. This is extremely evident throughout the story. "My Oedipus Complex" is the story of a young boy named
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Chapter 4: The World of Words "The limits of my language mean the limits of my world." —Ludwig Wittgenstein When we think of communication‚ we often think about the language used to convey the message. Language and many of our nonverbal behaviors are symbolic. We need to keep in mind that across cultures‚ symbols do not always mean the same thing and can cause confusion or misunderstanding. The text offers the following example on page 95. "The arbitrary nature of language becomes obvious-sometimes
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Philosophy 101 8/4/2014 Saving Water Water is a natural resource that many take for granted; yet it is one we are quick to mourn when it is not present when we need it‚ such as for drinking‚ or when a disaster occurs that thrusts its vulnerability to the forefront of our daily news. Twenty years from now‚ will you have abundant‚ clean water? Unfortunately‚ the answer may be no‚ unless you want to buy water at $3 per gallon. People are already starting to conserve water. Many communities are putting
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the twenty first century. Companies use clever tactics‚ such as weasel words and psychological tactics to differentiate them from other companies. Words like better‚ improved‚ new‚ fast and so forth play a deciding factor when buying a product‚ and it is up to the consumer to analyze the truth behind these words. In the article “With These Words I Can Sell You Anything” by William Luts‚ he states that “Advertisers use weasel words to appear to be making a claim for a product when in fact they are making
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‘Lash’ Against TV In the article‚ “In Defense of the Written Word‚” the authors talk about the significance of written words and the negative effects that TV and pictures have on the world. In today’s society‚ the amount of time people spend on reading has declined which is clearly seen through “the 1.9% decline of newspaper circulation of 815 of the nation’s largest in 2005." Although the creation of the television itself was a huge phenomenon to the world‚ it created a huge dent on the critical
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SIGNALLING WORDS Examples 1. Time/order At first At first the freemen of both town and country had an organization and a type of property which still retained something of the communal as well as something of the private‚ but in the town a radical transformation was taking place. Eventually Eventually the group did manage to buy some land in a village not far from London‚ but the project had to be abandoned when the villagers zoned their land against agricultural use. Finally Finally‚ there have
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stopped hanging out. ‘Frenemy’ might be the word to describe our relationship back then. Fair enough: it is one of the few words that could almost resemble this conflicted state of mind. You want her to be happy but maybe not happier than you. You want her to be pretty‚ the two of you being popular together but not if she overshadows your glamour. You like compliments but those nice words coming from her give you second thoughts. Surprisingly‚ the word ‘frenemy’ first appeared in print as early as
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Experiment 05 Water Hardness October 8th‚ 2013 The hardness of water was determined using the methods of titration‚ conductivity‚ and pH analysis. The mean and uncertainty of CaCO3 is 134±36.0 ppm. An error that could have potentially happened could be that the equivalence point was not correctly established causing inaccurate data. BACKGROUND: 1In hard water there is a high amount of mineral content present in the water. Most of the mineral content that is present
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The Truth in Their Words 2013-10-17 How can you keep a story unbiased and true to the actual meaning when telling the story from different perspectives? Edgar Allen Poe’s stories “the cask of amontillado” and “the tell tale heart” are great examples of unreliable narrators and how readers should question the narrators perspective instead of just willingly believing everything that has been said. Some times readers have to think past what is being said and explore the possibility of the
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