Applicability of SERVQUAL in restaurants: an exploratory study in a Portuguese resort Vera Patrício (vera.l.patricio@seg-social.pt) Rogério Puga Leal (rpl@fct.unl.pt) Faculty of Science and Technology‚ Universidade Nova de Lisboa‚ Portugal Zulema Lopes Pereira (zlp@fct.unl.pt) Faculty of Science and Technology‚ Universidade Nova de Lisboa‚ Portugal SERVQUAL is the most popular instrument to ascertain service quality. However‚ some debate exists about its ability to characterize different service
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For my ethnographic study I chose to examine the life at Moe’s restaurant located one block from my home and where I used to work. The main focus of my study is to compare the norms of the employees when the manager is there and when he is gone. As defined in Sociology: A Brief Introduction‚ by John J Macionis‚ a norm is “an established standard of behavior maintained by a society”. How does the employees’ behavior change when the manager is there watching them compared to when she leaves someone
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Customer Analysis Netflix has a wide range of customers‚ “23 million” roughly from teenagers all the way to senior citizens (Knee J.A). The primary customers are the primary users‚ but one Netflix account isn’t jut automatically for one person it could be a family who uses it‚ or even a household of college kids. Being an on-line DVD rental store‚ Netflix combines the growing Home Entertainment Market and the Internet. Unlike brick-and-mortar video rental business‚ Netflix incurs
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Memorandum A restaurant is a type of business that I would like to own after my graduation. My entire childhood was based on family restaurant‚ because my parents owned one. I liked the busy life style‚ and a place full of different people. I also liked challenges associated with it‚ and new ways of making the place better and more competitive. When I came to USA‚ I understood that this is what I want to do here‚ and I know that with some of my unique ideas I am able to create a successful
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The Target Corporation is an upscale retail store. Their slogan “Expect More-Pay Less”‚ lends itself to their belief that they offer high quality and trendy products at a reasonable discount price. Target also has expanded its store into an online store Target.com‚ the Super Target which offers groceries. The Target store has much strength that makes it stand apart from other super discount retail stores. I looked into these strengths‚ along with weakness‚ through research material and surveying
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Description of target market According to the increasing number of companies and offices located everywhere in Bangkok and it does not seems like it will stop in the short period of time‚ we decided to take this great opportunity to set Businessman as the target market of our restaurant. Simple‚ Fast‚ and Good quality is the concept that we designed to match with the businessman’s life style as much as possible. We know that they are always busy and often in a rush time. Therefore‚ the restaurant will
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person that acts as a major organizer for festivals. Hermano Mayor Restaurant has a unique name that speaks for itself for the food or menu it offers to customers since it is a term for person in-charge for an affair and celebration for fiestas‚ who is likewise responsible for the food of the fiesta entourage or patron. BRAND NAME HERMANO MAYOR RESTAURANT -Home of popular and native Filipino dishes- Hermano Mayor Restaurant will be established to serve native Filipino dishes to the local
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SWOT ANALYSIS STRENGTHS 1.Location of the stores are in or near crowded places. It usually has a lot of foot traffic (school‚ malls‚ train stations‚ recreation areas‚ etc) It’s an advantage that Hen Lin stores are located in crowded places and exposed to a lot of prospective customers. 2.The company joins activities that can help it become (more)well-known. 3.The Hen Lin mascot. It helps get prospective customers’ attention (esp. that the mascot can dance) 4.The food products itself
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Executive Summary Darden Restaurants‚ Inc. has been a public company since 1995. A company born of the chain Red Lobster‚ Darden is a recent spin-off as a result of mergers and acquisitions of various types. Publicly traded on the New York Stock Exchange‚ Darden (DRI) is the parent company of Red Lobster‚ The Olive Garden‚ the now-defunct China Coast concept‚ and a new “Floribbean” concept: Bahama Breezes. Throughout its existence‚ as a part of General Mills‚ Pillsbury‚ or on its own as
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Throughout the years‚ Target has developed into its present position as the sixth biggest retailer in the United States by setting out to be different from its competitors. The company has built its reputation by linking a number of the best retail store factors such as fashion‚ quality‚ and service with the low costs of a discounter. Prior to the end of Target’s preliminary year‚ the company opened 4 more stores outside of the first in Minnesota and by 1990 over 50 Target stores were opened. In
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