specific attributes (e.g.‚ try to avoid broad terms like ’quality ’)‚ selected on the basis of your depth interviews (attributes that are frequently mentioned by your respondents). Since there are two brands altogether (e.g.‚ two different brands of soft drinks)‚ you need (a) 10 items to measure bi (these items are brand specific); and (b) 5 items to measure ei (these items are not brand specific). Important: When choosing the main brand (that is‚ the brand you are consulting
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Project On “A COMPARITIVE STUDY ON CONSUMER PREFERENCE ON SOFT DRINKS” Submitted by: Pramod Patel 32 Umesh Pathak 33 Sampath CH 36 Ajit Yadav 46 Rahul Singh 42
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Analysis of the soft drink Industry- The “Coke” side of the story! (Marketing Management End term Report) Submitted to: Mrs Joyeeta Chatterjee LBSIM Submitted by: Group 10- Sec A Eshani Nanda Monika Somani Pradip Rangholiya Apeksha Jain Kranti P.Singh Vaibhav Sahu 1 Flow of the Report Topic Acknowledgement Objectives of the Study Importance of the Study Methodology Industry Overview Coco Cola-Introduction Five Forces Framework Micro Analysis Coco Cola in India SWOT Analysis Competition
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Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s drink. The potion was to become Pepsi Cola in 1898‚ and eventually‚ Pepsi in 1903. Since its inception‚
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Many people drink sugary drinks every day‚ but really how bad is it for your teeth? This project shows the repercussions of drinking sugary soft drinks. This experiment tests eight adult teeth in eight different soft drinks for 48 hours. The results are equivalent to not brushing your teeth for two days or constantly sipping on a soft drink for more than an hour. If the sugar and acid particles are left on the teeth‚ then more acid is made by the sugar and the enamel starts to wear away. This can
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submitted to the instructor of the course Mr. Sheikh Morshed Jahan‚ the instructor of the course. Background The soft drinks market in Bangladesh consists mainly of seven companies. 1. Abdul Monem Limited (Coca-Cola‚ Sprite‚ Fanta) 2. Agriculture Marketing Company Limited (Pran) 3. Akij Group (Mojo‚ Lemu‚ Frutika) 4. Global Beverage Limited (Virgin) 5. Globe Soft Drinks Limited (Uro Cola‚ Uro Lemon) 6. Partex Beverage Limited (RC Cola‚ Lychena) 7. Transcom Beverage (Pepsi
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Mission Statement | 7 | Indian Soft Drink Industry | 9 | Coca-Cola Worldwide (Background) | 12 | Coke in India | 15 | Marketing Mix | 20 | Marketing Mix of Coke | 22 | Comparing the Marketing Strategies of Coke with Pepsi | 36 | Strategies for Gaining Market Share | 43 | Findings of Published or Secondary Data | 49 | Recommendation | 60 | Conclusion | 61 | Bibliography | 63 | Curriculum Vitae | | EXECUTIVE SUMMARY The soft drink industry has been plagued by the
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a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages‚ waters‚ juice and juice drinks‚ teas‚ coffees‚ and energy and sports drinks. The company operates in more than 200 countries. Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta‚ Georgia and employs 71‚000 people as of September 2008.The company recorded
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India offers a comprehensive range of beverages. They include Coca-Cola‚ Diet Coke‚ Thums Up‚ Fanta‚ Limca‚ Sprite‚ Maaza‚ Maaza Milky Delite‚ Minute Maid Pulpy Orange‚ Minute Maid Nimbu Fresh‚ Minute Maid Mixed Fruit‚ Minute Maid Apple‚ Georgia‚ Georgia Gold‚ Kinley‚ Kinley Club Soda and Burn.Some of the recent product launches that have added to the company’s product portfolio have been launch of Fanta Fun Times‚ and Nimbu Fresh. In addition in course of exploring new horizons‚ product range widening
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Jayshree suresh ABSTRACT The soft drink industry was a seasonal business in the early days‚ operating primarily during the summer months. Sales were limited by few outlets for the new carbonated beverages‚ and by the consumer’s restricted mobility. Now gradually‚ demand grew for soft drinks to be consumed in the home bottling the product proved difficult at first‚ since pressure from the carbon dioxide forced corks right out of the bottles. Clearly if soft drinks were have to be way to keen them
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