A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
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The PepsiCo Company never ends the World’s #2 carbonated soft drink maker. The company’s soft drinks include Coke‚ Sprite and Fanta. Coca-Cola is not the company’s only beverage; Coca-Cola sells Minute Maid juice brands‚ Aquarius sports drinks‚ and Kinley water. PepsiCo and Coca-Cola hold together‚ a market share of 95% out of which 60.8% is held by Coca-Cola and the rest by Pepsi. Problem Identification 1) Losing market share to its competitors Pepsi’s main competitor‚ Coca-Cola has
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Coca-Cola and Pepsi-Cola vied for a “throat share” of the soft drinks market for more than a century. Carbonated soft drinks (CSD) contributed to majority of the revenues in soft drinks. 丁he core market was Ihc United States which had high per capita consumption (see Exhibit 1 for per capita consumption of carbonates in select countries). The Americas accounted for 54% of the global CSD market. Europe for 34.5%‚ and Asia-Pacific for 1 \%.] The industry was characterized by the presence of strong
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for Coca-Cola Company The soft drink industry is very competitive for all corporations involved‚ with the greatest competition being that from rival sellers within the industry. All soft drink companies have to 7 think about the pressures; that from rival sellers within the industry‚ new entrants to the industry‚ substitute products‚ suppliers‚ and buyers. The competitive pressure from rival sellers is the greatest competition that Coca-Cola faces in the soft drink industry. Coca-Cola‚ Pepsi
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functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to expand its marketing capacity while satisfying the needs of the still-unsaved market for ready-to-drink bubble tea. Success will be reflected by a sizeable capture of market shares within this market‚ while strategically carrying the company up to the top spot as the market leader in the functional drinks segment of soft drinks. Export
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Case Recap Dr. Pepper/7-Up (DPSU) is the largest division of Cadbury Schweppes PLC‚ the world’s third largest soft drink company. The Squirt brand manager in 2001‚ Kate Cox‚ is working on the brand’s annual advertising and promotion plan (Kerin & Peterson‚ 2010). The main issue in developing a marketing strategy stems from the market targeting and product positioning in Squirt’s advertising and promotion plan development. This case analysis will review the issues; examine the company’s strengths
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brand‚ which has a presence all over the world. Every day they promote their products in every corner of the world. Coca-Cola produces more than 60 percent soft drinks of the world. They have different kinds of products like Coke‚ Sprite‚ Fanta‚ etc. They always try to provide their product with low price with different packaging. As it is a soft drink‚ Coca-Cola Company follows Intensive Distribution. The Coca-Cola Company offers nearly 400 brands in over 200 countries or territories‚ which shows its
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A12-04-0025 Coca-Cola’s Marketing Challenges in Brazil: The Tubaínas War Introduction For about a decade‚ the Coca-Cola Company’s Brazilian subsidiary tried to stop the growth of tubaínas (too-bah-ee’-nas). The word tubaínas designates numerous brands of fairly inexpensive‚ carbonated‚ and rather sweet beverages sold throughout Brazil. For more than half a century‚ hundreds of micro‚ and a few medium-size‚ manufacturers produced and distributed the so-called tubaínas on a local or regional basis
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originally established in 1886 by Dr. John Styth Pemberton‚ since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks‚ operating worldwide in over 200 countries‚ having over a billion cans of Coca-Cola consumed everyday worldwide‚ to become the first company to both produce and use plastic bottles made from recycled material‚ the red and white trademark is one
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at the opening of a regional distribution center in Cibitung‚ West Java. CCAI will spend about $90 million this year‚ comprising $40 million for a new production plant and warehouse in Semarang‚ Central Java‚ $20 million for a new carbonated soft drink production line in Surabaya‚ East Java‚ and $30 million for a new mineral water production line in Cibitung. Over the past five years‚ the company has spent more than $155 million on its biggest production plant in Cibitung‚ West Java‚ of which
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