Cola Wars Continue : Coke and Pepsi in 2010 Introduction "Cola Wars Continue: Coke and Pepsi in 2010” explain the economics of the soft drink industry and its relation with profits‚ taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca-Cola and PepsiCo as market leaders in this industry with a 90% market share in carbonated beverages‚ the study analyses the different stages of the value chain (concentrate producers‚ bottlers‚ retail
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1 Marketing Study Of The Coca-Cola Company Group 1 Charis McWhorter William Chasteen Christina Davis Brian Gladney Jasmine Verden 2 Introduction The Coca-Cola Company operated as an “independent‚ local business” until it merged with John T. Lupton and BCI Holding Corporation. Collectively‚ they became known as the Coca Cola Enterprise Incorporation (Inc.). They began to offer stock‚ and stales instantly increased. Additionally‚ it merged with the Johnston Coca-Cola Bottling
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PART- A INTRODUCTION SOFT DRINK IN INDIA When the soft Drink first saw light of the day in India‚ no one knows. For decade it was a local low-Key industry‚ mainly confined to “the sahib 7 the elite”. The popular drink in the middle class homes was sweetened lemon juice mixed with water knows as ‘Nimbu pani’ today. Coca-Cola came to India amidst many fan fares in the 1950 and it became the national drink in a few years. Though other soft drinks brands were available in more than one city
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Current Market Conditions Paper Productivity Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola’s deployment of Symbol’s flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency‚ productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces
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successful Beverage company on the globe . Its profits began to soar by the 1940’s as it was able Market its product to americans giving them a sense of winning a war in this case world war II . Its marketing campaign emphasis was to drink coca cola and to invest in it as it would help support our soldiers overseas. .It was the beginning of many successful marketing campaigns. This company became publicly traded after world war I. Coca cola’s strategies have of course
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Divya Aggarwal Roll No – 1 SYBMM The Coca-Cola Company Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than revealing its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) The Coca-Cola Company re-entered India through its wholly owned subsidiary‚ Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since
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HISTORY OF BEVERAGES/SOFT DRINK: Soft drinks can trace their history back to the mineral water found in natural springs. Bathing in natural springs has long been considered a healthy thing to do; and mineral water was said to have curative powers. Scientists soon discovered that gas carbonium or carbon dioxide was behind the bubbles in natural mineral water. The first marketed soft drinks (non-carbonated) appeared in the 17th century. They were made from water and lemon juice sweetened with honey
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Introduced Website Soft drink The Coca-Cola Company United States 1886 www.coca-cola.com Coca-Cola is a carbonated soft drink sold in stores‚ restaurants‚ and vending machines in every country except Cuba and North Korea. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton‚ Coca-Cola was bought out by businessman Asa Griggs Candler‚ whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th
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ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690 million Furthermore‚ Coca-Cola owns a large portfolio of product brands. The company owns four of the top five soft drink brands in the world: Coca-Cola‚ Diet Coke‚ Sprite and Fanta. Strong brands allow the company to introduce brand extensions such as Vanilla Coke‚ Cherry Coke and Coke with Lemon. Over the years‚ the company has made large investments in brand promotions. The company’s strong
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to be perhaps the toughest battle ground for the Cola giants. Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands‚ with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%‚ Lemon drinks 31% and orange drinks only 19%. Up till 1977‚ Coca-cola was the leading soft drink brand in India. But due to norms set by the Foreign Exchange Regulation Act (FERA)‚ Coca-Cola left
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