profitability‚ and Teem was a profitable brand. Mustafa knew that he would need to make important decisions about Teem in developing a brand strategy and marketing plan. Considering Teem’s success in Pakistan‚ Mustafa wondered how he should position the soft drink and whether to continue investing in it despite the loss of international support. No PEPSICO INC. tC With PepsiCo’s acquisition of 7-Up International‚ arranging for 7-Up and PCI bottlers in Pakistan to merge also became a priority
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printed in media by Coca-Cola. As a result they are loosing their position and new comers are capturing the market. It is not even cola market now; it has converted to lemon drinks market. RC lemon‚ Lemu‚ Mountain Dew became very famous brands within few months of launching. Businessmen see good opportunities in soft drinks market. Even in case of distribution‚ Pepsi is much ahead of
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DATE: 18-12-2006 PREFACE The report in your hand is entirely based on the experiences we went through during the course of Marketing Management. This report is a result of unanimous efforts of group members. It will provide the information of the soft drink industry‚ which is relaunching its product to the local market in the month of February. By the end of the report will learn about Current Market Situation the firm and of the product‚ Marketing Strategy‚ distribution Strategy‚ Advertisement and
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3rd April‚ 2012 COMPANY NAME: PEPSI INTERNATIONAL COMPANY PRODUCT: SOFTDRIKNS CARBONATED DRINKS JUICES Table of Contents 1: Strong vs. Weak 2: Executive Summary 3: Company Description 4: Mission Vision 5: Goals & Objectives 6: Core Business Area 7: SWOT Analysis 8: Industry Analysis 9:
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Coca-Cola contained coca leaves and kola nuts‚ known to promote energy. Coca leaves‚ from which cocaine derives‚ was primary ingredient but was fully removed from the formula by 1929. Pepsi-Cola Formula Pepsi-Cola was originally coined “Brad’s Drink” in honor of its creator. The premise of the original formula is the ingredients emulated Pepsin‚ and digestion aid. It did not contain kola nut. Coca-Cola business Beginnings Coca-Cola originally cost 5 cents a glass. An Atlanta businessman secured
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a central position in Pepsi ’s corporate strategy. India is a key market for Pepsi co‚ and at the same time the company has added value to Indian agriculture and industry. PepsiCo entered India in 1989 and is concentrating in three focus areas - Soft drink concentrate‚ snack foods and vegetable and food processing. Faced with the existing policy framework at the time‚ the company entered the Indian market through a joint venture with Volta’s and Punjab Agro Industries. With the introduction of the
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August 5th‚ The Center for Science and Environment (CSE)‚ an activist group in India focused on environmental sustainability issues (specifically the effects of industrialization and economic growth) issued a press release stating: "12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues" (See Exhibit 1). According to tests conducted by the Pollution Monitoring Laboratory (PML) of the CSE from April to August‚ three samples of twelve PepsiCo and Coca-Cola
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15 Should Coca-Cola and PepsiCo going in different strategies? 16 Industry Marketing Mix 16 Appendices 20 Figure A1: U.S. Liquid Consumption 1970 - 2004 20 Exhibit 1: U.S. Bevearage Industry Consumption Statistics 21 Exhibit 2: U.S. Soft Drink Market Share by ase Volume (percent) 22 Exhibit 4: Comparative Costs of a Typical U.S. Concentrate Producer and Bottler‚ 2004 24 Financial Analysis 25 Exhibit 3: Financial Data for Coca-Cola‚ Pepsi-Cola‚ and their Largest Bottler ($millions)
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choice Dealer choice Purchase timing Purchase amount Information search Evaluation of alternatives Purchase decision Post purchase evaluation Other influences Soft-drink survey - Data Analysis Dear All‚ Thanks for your kind responses to the survey conducted to determine consumer behavior while selecting a soft-drink. Original survey link in case you need to refer to the questions: https://qtrial.qualtrics.com/SE/?SID=SV_db3jJivj7IzxwuU A total of 80 completed responses were received
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INTRODUCTION A soft drink (also called soda‚ pop‚ coke[citation needed]‚ soda pop‚ fizzy drink‚ or carbonated beverage) is a non-alcoholic beverage that typically contains carbonated water‚ a sweetening agent‚ and a flavoring agent. The sweetening agent may be sugar‚ high-fructose corn syrup‚ or a sugar substitute(in the case of diet drinks). A soft drink may also contain caffeine or fruit juice. Products such as energy drinks‚ Kool-Aid‚ and pure juice are not considered to be soft drinks. Other beverages
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