for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing
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Cola Wars Continue: Coke and Pepsi in 2010 A case discussion note January 17‚ 2012 1. Historically‚ why has the soft drink industry been so profitable? Historically‚ the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the United States. In order to understand the reasons why the industry has been hugely profitable despite the ‘Cola Wars’‚ an examination of the CSD industry with Porter’s five forces analysis will be conducted. As market leaders‚ the analysis will
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in retail sales for soft drinks in 1989 o 82% of soft drink sales are led by 3 producers: Coke‚ PepsiCo‚ Dr. Pepper/Seven Up Supermarkets account for 40% of industry sales o Orange Category (diet & regular) accounts for about 3.9% of soft drink sales Top 4 ‘orange’ brands: Sunkist‚ Slice‚ Minute Maid‚ Crush - Company: Cadbury o 1989‚ $4.6 billion in worldwide sales beverages accounted for 60% ($2.76 Billion) o 3.4% soft drink market share o 3rd largest soft drink marketer behind Coke
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Industry Industry Highlights: Global Soft Drink Industry - $310Billion (2015 Expected) Indian Beverage Industry - $230 Million of the $65Billion Food Industry Current Growth Rate: 15% & Expected Rate: 16-17% Coke & Pepsi Co covers 90% of the market. Juices will surpass carbonate market by 2016 Globally The global soft drink industry is estimated to reach $310 billion in 2015. The soft drink industry spans sparkling drinks‚ bottled water‚ smoothies‚ ready-to-drink tea‚ concentrates‚ juices and coffee
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Products from PepsiCo Inc. (PEP) and The Coca-Cola Company (KO) account for more than two thirds of the sales in the carbonated soft drink (CSD) category.2 These companies have battled with each other for many years and in the process have had to adapt to consumer shifts and increasing complexity concerning product distribution. Once again‚ the marketplace for non-alcoholic drinks in North America has evolved away from the current model. To achieve longer term profitability and growth‚ PepsiCo and The
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is soft drink to the targeted consumers starting from the age of 14-40 with the income more than 15000. They are mostly experiences and strivers. The product fulfills the need of thirst. RC cola is striving to achieve favorable sales figure and trying to reduce expenses but most of the expenditures are done on marketing the product. Situation Analysis The situation analysis of RC cola is that we are providing a new trend in the market of soft drinks. The international market of soft drink contains
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detailed level‚ using a soft drinks manufacturer as an example‚ and a simpler level‚ using a children’s charity by way of example. In any particular situation‚ the style and detail of the analysis will depend on the goal. Case study 1: a detailed SWOT analysis Company A has one major competitor in the marketplace‚ a soft drinks manufacturer called Soft Drink Co. To understand where Company A stands compared to their competition‚ they conduct a SWOT analysis on Soft Drink Co using publicly available
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SOFT DRINK INDUSTRIES IN INDIA Soft drink industry is one of the fastest growing industries in India; India with population of more than 100 crores is potentially one of the largest consumer markets in the world after China. Soft drink is a typical consumer product purchased by individuals to quench thirst and secondly for refreshment. The Indian soft drink market is primarily ruled by two multinationals. While there are some regional players of repute‚ none have been able to expand
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Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI‚ Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B) Roll:
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