“The Five Competitive Forces that Shape Strategy”‚ Harvard Business Review‚ (January 2008)‚ pp. 2-17 Assignment Questions (AQ) (a) Why has the soft drink industry been so profitable for concentrate producers? Compare the economics of the concentrate business to the bottling business: why is the profitability so different? [50% points] The soft drink industry has been extremely profitable for Concentrate producers. When we study the 5 forces analysis‚ we come to a conclusion that almost all the
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of Phoenix 4/26/2008 Market Structure of the Carbonated Drinks Industry The carbonated drink industry is a very extensive worldwide and has also encouraged an increase in similar industries such as the packaging field that handles the production of cans‚ glass‚ and plastic bottles for example‚ and at the same time is generating significant revenue for additional service industries like advertising. The carbonated drink industry consists of the raw material retailers and providers
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number one brand according to Interbrand. Based in Atlanta‚ Georgia‚ the company distributes carbonated soft drinks‚ light and diet beverages‚ waters‚ juices and juice drinks‚ teas‚ coffees‚ energy and sports drinks in over 200 countries. Even though Coco-Cola’s beverage portfolio caters primarily to Carbonated Soft Drinks‚ the company has been expanding fast into the non-carbonated soft drinks category in response to a shift in consumer demand and a greater emphasis on healthy options. The Company
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Tutorial Applicable to Week 2 CH2 Q2) What are the critical drivers of industry profitability? 1. Rivalry among existing firms The greater the degree of competition of firms in an industry‚ the lower their average. Existing firm rivalry is influenced by: industry growth rate‚ concentration and balance of competitors‚ degree of differentiation and switching costs‚ scale/learning economies (if your working at maximum productivity you can bring costs down) and the ratio of fixed to variable
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decades‚ Bangladesh consumer market has been changed in manifolds. Bangladesh soft drink market is not an exception to this trend. Actually‚ Bangladesh soft drink market is under volatile change and it is one of the fastest growing markets in Bangladesh. During 80’s the consumer of Bangladesh even never thought of having mineral water by paying almost equivalent amount of money as required to buy a carbonated soft drink. From marketing point of view‚ 30 years ago it was not a commodity. Today
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market. Ansoff Matrix Application of Tools The Analysis BCG Matrix The Answer in Brief 1. Cider and long drinks are clearly stars. -> Invest to tranform into cash cows! 5. Water is poor dog with little potential. -> Divest! 2. Domestic beer is already cash cow. -> Keep investment (increase ads expenditure)! 3. Import beer segment is question mark. -> Divest Guinness/Kilkenny 4. Soft drinks are clear poor dogs. -> Divest! Detailed Recommendations Current Markets Segments Domestic Beer: 43% (leader)
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Coca-Cola was originally formulated in 1886 by John Pemberton in Atlanta‚ Georgia and then later acquired by Asa Candler. One of the most influential people in Coca-Cola ’s history was Robert Woodruff‚ who became CEO of the company in 1923‚ and later developed Coca-Cola ’s international business and was instrumental in cooperation with U.S. Armed Forces during WWII. Caleb Bradham‚ a North Carolina pharmacist‚ invented Pepsi in 1893. Like Coca-Cola‚ Pepsi developed a franchised bottling system in
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development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie soft drink sweetened with a blend of high-fructose corn syrup and artificial sweetener. The launch is considered in terms of PepsiCo’s attempts to reverse a decline in the market share of its cola soft drinks. Lexile: 1350 Full Text Word
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38% for milk‚ with a 278 total calorie increase. This trend was associated with increased proportion of adolescents consuming sweetened beverages‚ and reduction in milk consumption. This study recommended the beneficial impacts of reduced soft drink and fruit drink intake A cross sectional study was conducted in USA to describe foods and beverages consumed at schools in terms of number of serves. The data have been collected from 1001 children aged 4-12yrs. Food and beverage intake was assessed
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Introduction It is an exciting adventure for most students in Oxford Brookes to leave home and study in a new country . Although they have planned and prepared for some problems ‚ they may be surprised by changes. For example‚ they may find British food strange compared with food in their own country. If they live in self-catering accommodation‚ they have to cook for themselves(quoting International students and culture shock). The aim of this essay is to explore the eating patterns of students
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