PART I: COMPANY INTRODUCTION a. Introduction Lucozade is an umbrella name for a series of energy and sports drinks that until 2013 were produced by GlaxoSmithKline. On 9 September 2013‚ both Lucozade and Ribenawere acquired by the Japanese conglomerate Suntory for £1.35 billion. Lucozade (alongside Ribena) is currently being produced at the Royal Forest Factory in Coleford‚Gloucestershire‚ in the Forest of Dean‚ England. (The Guardian 2013) "Glucozade" was first manufactured in 1927 by William
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COLA WARS CASE STUDY Market analysis: what are the sources of the profitability of the soft drink industry? * Duopoly industry: large and relatively stable market shares * Barriers to entry: * Informal: compete with the established brand names (trademarks)‚ distribution channels‚ and high capital investment * Technical barriers: amount of capital investment require‚ exclusive territories in distribution channel‚ access to retail channels * Exit barriers: leaving this
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characterizes the soft drink industry; but‚ as a former CEO of Pepsi said‚ it is a “battle without blood”: Coca Cola could not exist without Pepsi and the other way round. They mutually force each other to adapt their strategy to customers’ new needs‚ to apply competitive prices and to face the new challenges in a more innovative way‚ in order to keep their market share. Till the 90s both companies could maintain high margins relatively easily as the demand for carbonated soft drinks (CSD) was still
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Industry Analysis Barriers to Entry. Processes involved in the manufacture of soft drinks are standard in the industry; thus‚ knowledge needed to begin production is not complex and can easily be acquired. In addition‚ inputs used in the manufacture are commodity items (e.g. sugar‚ syrup‚ and fruit juices). Though the latter factors increase the susceptibility of companies to face new entrants‚ still‚ threats of entry by potential competitors are at a low degree. This is due to the fact that capital
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Jiamin Ma Porter’s Five Forces Analysis on Cola Wars Case Threat of New Entrants The threat of new entrants in the soft drink industry is low. Barriers to the CSD industry are extremely high because customers have high brand loyalty towards to either Coke or Pepsi. As the case mentioned‚ Coke and Pepsi spend millions of dollars on advertising even though they are already the dominant companies in the industry. Thus‚ heavy investment on advertising and promotions is necessary for
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India Case study Lakeesha Customer Inserts His/her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name April 11‚ 2013. Introduction Coca-Cola is the leading brand of the world in soft drink category. It was founded by a pharmacist in Georgia known by the name of John Pemberton. He used to sell a potion for physical as well as mental disorders. However‚ the potion soon turned into world’s largest selling brand after carbonated water
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CHAPTER-I INTRODUCTION A soft drink is a beverage‚ often carbonated‚ that does not contain alcohol. (Carbonated soft drinks are more commonly known as soda‚pop‚ tonic‚or soda pop in parts of the United States and Canada‚ or fizzy drinks in the U.K.; sometimes called minerals in Ireland) The name "soft drink" specifies a lack of alcohol by the way of contrast to the term "hard drink". The term "drink"‚ while nominally neutral‚ often carries connotations of alcoholic
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Case Recap Dr. Pepper/Seven Up‚ Inc. is the company which produces the brand Squirt. “Squirt is a caffeine-free‚ low sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy‚ fresh citrus taste. Squirt is the best selling carbonated grapefruit soft drink brand in the U.S.” (Kerin and Peterson‚ 2010) Kate Cox‚ the brand manager responsible for Squirt believes that market targeting and product positioning are key elements in Squirt’s advertising and
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observed changes in the lifestyle of consumers and rise in interest for healthier products‚ as well as for those that reinforce well-being. There are also changes in the regulations concerning health laws. While these are threats for the high calorie drinks within the DPS portfolio‚ it also presents an important opportunity for the industry‚ as the market for healthy and low calorie products have not been completely exploited yet. For examp le‚ in 2013‚ flavored and functional waters are estimated
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For most singers‚ they have the tendency to rely on the internet to find a remedy or ideas that can help them cure their voice problems fast. Or they go to a friend‚ who strobly believe that they have found the right beverage or mixed drink that can help them with their vocal needs. Whether it’s a sore throat before a big show‚ having a head cold‚ or having that little tickle in the back of your throat that won’t go away‚ there always seems to be something out in the world that can help singers and
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