Executive Summary Fantastik is an all-purpose cleaner made by SC Johnson that has two main product lines; the Fantastik Original and the new‚ more powerful‚ Fantastik Evergreen. These are not just regular chemically made cleaning products but are 100% environmentally safe. Fantastik is currently the market leader with 37.9% and has an extremely loyal consumer base following the SC Johnson brand but they are currently losing market share due to a lack of positioning by the company. One main advantage
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Case: fantastik All-Purpose Cleaners Key Decision: Develop a brand strategy to increase fantastik’s sales and maintain its leadership position in the increasingly competitive all-purpose cleaner market. Problem/Opportunity: fantastik has limited financial resources to promote and develop its brand. Also‚ other heavy price discounting and new higher-priced cleaning products have threatened fantastik’s market leading position. Thus‚ fantastik needs to lower its retail price or innovate product
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micro-environment is made up of customers‚ the company itself‚ and its competitors. Customers: The market in which fantastik aims to attract is a consumer market that wants to maintain a clean home. They chase low prices‚ and have little brand loyalty. Because a lot is known about the target market of the brand‚ customers can be easily reached through media and the like. Company: The fantastik brand is a branch of the SC Johnson company. The company was founded in 1886 in Racine‚ Wisconsin. In 2006‚
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Zoots—The Cleaner Cleaner Case Analysis This company has an amazing concept and leadership which makes it appealing for potential customers‚ investors‚ and lenders. There are very few problems with this company but the main issue that the company is facing is the paradoxical problem of having too much volume. They are still growing across the country and the customers they are serving are so happy. Why? Customer convenience. These issues will be discussed as well as other aspects of the SWOT
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Problem: Four conditions of any successful operations that require constant maintenance are management strategy (corporate strategy)‚ organizational characteristics‚ business processes and information systems. Company’s resources and capabilities include all of the financial‚ human‚ and organizational assets used by firm to develop‚ manufacture‚ and deliver products and services to its customers. Company "Zoots" before they move further has to answer to the question "What corporate strategy should
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the four PRIMARY SUPPORTING FUNCTIONS which must be expanded to cover user/customer wants. * I For the f i r s t step in developing a F.A.S.T. diagram f o r the vacuum cleaner in the model‚ a group of 25 individuals from a consumer product organization asked of themselves the question‚ "What does a cannister vacuum cleaner with a power head do?" After some struggle they agreed on the TASK ’’Clean Surfacen. They then asked "how" in terms of PRIMARY BASIC FUNCTIONS‚ and identified four: Provide
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Engineering Studies- Household Appliances Macquarie Anglican Grammar School Engineering Report The Vacuum Cleaner By Paul George 2nd March‚ 2007 Summary The vacuum cleaner is a household appliance that cleans by suction. It is generally used on a textured surface‚ such as carpet‚ and is pushed over the surface‚ sucking up dust and dirt as it goes. The suction is created by an air pump‚ a partial vacuum; it creates a difference in pressure between the inside of the machine
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Introduction of the case Presto Cleaner is a company who offer a cleaning service. The president of the company‚ Mr. Sewickley‚ has had a brilliant idea to improve service by installing a new computer system designed to cut the customers waiting time and simplify the drop-off and pick up process. This system worked fine until one of the costumers send a complain letter at Mr. Hoffner‚ that is the responsible of the Complaining Office‚ whose job is to be close to the customers expectation. Analysis
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cleaning where the cleaners are employed by a cleaning company but work within the premises of one or more “host companies”. The sector also has a large proportion of (sometimes undeclared) self-employed workers‚ who are mostly found in domestic cleaning. The workforce is predominantly female (77%) and most of the workers are working part-time (70%). In Malaysia‚ it is estimated that about 30% of cleaning workers are migrant workers‚ although this is probably underestimated. Cleaners are among the lowest
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Case overview Dyson is the world’s leading company in vacuum cleaner industry with its strength in technology and innovation. James Dyson‚ the creator of Dyson Company‚ introduced innovative vacuum cleaner which eliminated the need for both bag and filter. However‚ as big vacuum cleaner manufactures refused to license for his technology‚ Dyson decided to develop his own manufacturing company. Luckily Dyson was able to sign a deal with Japanese company‚ which funded him in research and development
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