Tonia Simatos 045-262-078 Case # 6- SleepEasy Motel 1. Problem Statement a. Current State: * SleepEasy motel is losing money. Occupancy of the hotel is around 55 percent of capacity which according to industry figures is 13 percent below the average of 68 percent for similar motels in the area. * Large number of customers driving around the parking lot of motel and leaving. * A lot of competition In the area‚ other hotels offer better facilities. b. Desired state
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POLYTHECHNIC UNIVERSITY OF THE PHILIPPINES RAGAY CAMPUS RAGAY‚ CAMARINES SUR Chapter 4 SUCCEEDING IN PRODUCT MANAGEMENT Group Members: Bartolome‚ Mary Grace Linao‚ Mercyl Marasigan‚ Ma. Rebecca Rase‚ Beverly Soriano‚ Kriss Anne CASE 4: Dynamo Sportswear Inc. I. TIME CONTEXT: December 12‚ 1996 II. POINT OF VIEW: Mr. Joe Santos‚ the brand manager was hired from a multinational company engage in the manufacture and promotion of jeans. III. DEFINITION OF
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I won’t lie and say I didn’t know what I was doing was wrong from the very beginning. I did‚ I do‚ and even now‚ standing in front of you all‚ I’ll freely admit to it. Doing otherwise after a conviction is wasting energy on an unfixable problem—and I didn’t get to where I am in life by not fixing problems when they spring up. Instead‚ I want you to consider the law. Pleasantville Penal Code 6.4.z says that‚ for the mere crime of stealing millions from billionaires (multi-billionaires‚ I might
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Problem Statement The Fashion Channel was a successful cable TV network. It wasn’t long before the network realized that other networks were taking note of its success and beginning to add fashion related programming as well. The Fashion Channel needed to boost segmentation‚ positioning and advertising in order to maintain their current standing. Dana Wheeler was hired to draw on their strengths to help TFC eliminate competitors. TFC realized they need to focus on their target market of women between
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References: Living green magazine. 2013. Four Very Eco-Friendly Fashion Designer [Internet] (Updated 23 May 2013) Available at [accessed 5 November 2013] JCCAC. 2011. About JCCAC [online]. EPA.2013.News & Events [Online] (updates 21 Aug 2013) Available at http://www.epd.gov.hk/epd/english/news_events/archive2013.html
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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Easy Riders‚ Raging Bulls (Bowser‚ 2002‚ USA) is a documentary about Hollywood directors in the 1970s. This film might be a model for my Independent Study as it is told in a documentary fashion with clips and interviews intertwined in the film. When the interview is happening‚ the interviewee is in a close up head shot with a black background. In order to enhance the storyline‚ the film uses archival imagery‚ actual movie scenes‚ voice-over‚ interviews and film posters/titles. For example‚ when
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Company Bio -Sunshine Fashion (sino-Japanese joint venture‚ founded in 1993‚ based in ShenZhen) -high end fashion brand selling sweaters -Manufacturer retailer -vertical integrated organization‚ product cycle within 20 days from producing and distributing -domestic sales made up to 2/3 of sunshine’s business‚ (rest in export) Factory | Located in ShenZhen‚ Shanghai‚ Taiyuan | Retail stores | 220 sales counters in departmental stores across country‚ managed by 14 branch offices‚ reported
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“Facing to yourself‚ Luke‚ facing to all the challenges! ”‚ a sound always said to him‚ shear panic holding him in place‚ Luke Garner‚ the main character in Among the Impostors‚ had spend his whole life in hiding‚ and had a great fear of the Population Police. His life is different from other children‚ full of challenges and dangers‚ the reason for all of this is that he is an illegal third child‚ to be seen by them‚ was certain death. It’s time for Luke to accept the responsibilities he felt to
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finishes of this piece present a softer‚ more summery hue‚ extending the mystical aspects of purple available last fall. Both Rose Dust and Lavender are listed in the top 10 colours for the 2009 Spring Pantone Fashion Colour Report‚ recognised as an international guide for the world’s leading fashion designers. Lucashenko said that originally the dress she had envisioned was mauve with pink lace and fresh water pearls but when it came time to collaborate materials and a colour palate‚ the Rose Dust
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