CHANELʼS BRAND STRATEGIES ANALYSIS REPORT Prepared for: Marn Lim‚ Klintonn Poh‚ Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts TABLE OF CONTENTS 1.0 Executive Summary November 4‚ 2010 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry
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A lot of people today‚ mostly microsofties‚ argue that Microsoft should not be split up since it isn ’t really a monopoly; Windows has a lot of competitors out there and some of the companies that make them are even bigger than Microsoft. And that is actually quite true: Microsoft has only about 6% of the global software market and only 3% of the global computer market overall. There are several computer companies that make more than Microsoft‚ like Sun Microsystems and Compaq and there are at least
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FASHION MARKETING_ The connection between the designers and their public. How do the clothes reach the public and the target consumers after they are designed and fabricated? That is where the Fashion Marketing team comes in. Fashion Marketing combines the elements of advertising‚ design and business administration‚ as well as a solid understanding of the fashion world‚ in order to take a new clothing line and get it the attention it needs to be successful. Who would be more interested in a
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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global clothing industry—the case of Zara‚ a fast fashion retailer Nebahat Tokatli* Abstract Until recently‚ Zara‚ a major international clothing retailer and pioneer of ‘fast fashion’ principles‚ kept almost half of its production in Spain and Portugal‚ earning the reputation of being one of the exceptions to globalization. Since the 1980s‚ the existence of such exceptions has been fueling an expectation that the production of high-quality fashion garments and tailored suits would remain in the
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Coconut oil’s competitors The competitors of coconut oil can be divided into 2 into groups direct competitors and indirect competitors. For direct competitors consist of the existing cooking coconut-oil producers that transform coconut oil into solid form and put it in clear glass bottle and liquid form in plastic bottle. The second group is indirect competitors which consist of the products that are used to for frying‚ baking‚ food preparation‚ flavoring that doesn’t involve heat and other types
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The Future of Fashion: A Business Perspective Contents Introduction Aim Objectives Methodology Secondary Research Conclusions Recommendations Bibliography Appendices Introduction In light of the difficult year head‚ a number of consumers have experienced the significant financial difficult. However‚ in China‚ derived from China GDP Growth Rate report‚ the Gross Domestic Product (GDP) in China expanded 9.1 percent in the
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Competition There are only a few key players currently in this market that focus on the building trades industry. They are FLIR Systems‚ LumaSense‚ Jenoptik‚ and InfraRed Solutions. The cameras range in price from $7‚000 - $40‚000. FLIR Systems is seen as the biggest competition. FLIR‚ established in 1978‚ is headquartered in Wilsonville‚ Oregon. They have worldwide facilities for manufacturing‚ sales and service‚ and research and development. FLIR not only manufactures thermal cameras‚ but they
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portfolio of 15 marketed products as well as a growing pipeline of investigational drugs focusing on HIV/AIDS‚ hepatitis‚ serious respiratory‚ cardiovascular‚ metabolic conditions‚ cancer‚ and inflammation. Over the past decade ‚ we have been a strong competitor in the market up until this past year. During the past 12 months‚ our stock prices have fluctuated quite a bit with a 52 week low of $36.98 and a 52 week
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“Fashion used to come from one source at a time‚ be it the street‚ the runways or the entertainment business. The interesting thing about today is that influences come from high and low-everything from couture to Target.” –Michael Kors Content: What is Fashion forecasting? Elements of Fashion Forecasting The Direction of Fashion Change The drivers of fashion change The Fashion Forecasting Process Forecasting fashion in the Indian scenario Fashion Forecasting Period Importance of
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