Essay question: Does the fashion industry exist mainly to persuade people to spend money on things they do not need? In my opinion‚the fashion industry do not not exist mainly to persuade people to spend money on things they do not need. Everybody is free to decide if they want to spend money on fashion or not. First of all‚ we have to understand: what is fashion industry? With its beginnings in the late 17th century‚ the fashion industry is a globalized sector that works to meet the demand for
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number of retailers while competitors gain market share through greater control over distribution channels‚ retailers‚ and prices. - The United/Nu-Gro professional division has its own dedicated sales force that creates a lack and dependency on sales reps expertise. - The lawn and garden care‚ insect control and pet foods industries Spectrum is in have different seasons that the new sales force must balance. Opportunities - The sales force from competitors offers retail discounts
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margins for retailers (25-36%)An important factor in choosing the retail trader is the brand awareness and the total individual offer. Six main competitors Indirect competitors such as chocolate are taken into account for the share on the shef. • 5. Competitors Adams 9% Cadbury/ Nielson 14% 9% 15% Rowntree 6% Nabisco/ Hersey 22% Wrigleys 23% Effem Foods Richardson outlot Effem Foods: dangerous competitor‚ innovative character‚ a pioneer in matters of designed exhibition goods. • 6. Distribution
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Definition of Fashion Fashion is an outcome of culture. Culture is everything that the members of a society creates based on its economic‚ political‚ and social system. For example‚ fashion during the Middle Ages reflected societal sentiments at the time individuals covered most parts of their body during the this period when sexual freedom was extremely repressed and people were extremely religious. The economy and technology are also important parts of fashion. As an example‚ during the
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Is fashion important? kaylee avery prd.1‚ 3/5/15 ( http://homeworktips.about.com/od/essaywriting/a/argumenttopics.htm ) Fashion in our times started from 1858 and had flourised over the years. The word fashion to me means simply as a way to express yourself or putting this certain thing on to boost your confidence to step out in the world to feel beautiful in the inside and out. To me‚ I believe fashion is important for three main reasons: to express yourself of how you feel on the inside
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to P&G. Unfortunately‚ by using packaging designed for the Asian region with non-English labeling‚ P&G alienated its customers in Australia. This is an example of improper: a. global policy decisions. b. pricing decisions. c. brand policy decisions. d. product policy decisions. e. company policy decisions. Answer: (d) Difficulty: (3) Knowledge: (F) Page: 350 3. Even though other combination alternatives can be devised‚ companies generally can
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References: Living green magazine. 2013. Four Very Eco-Friendly Fashion Designer [Internet] (Updated 23 May 2013) Available at [accessed 5 November 2013] JCCAC. 2011. About JCCAC [online]. EPA.2013.News & Events [Online] (updates 21 Aug 2013) Available at http://www.epd.gov.hk/epd/english/news_events/archive2013.html
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Blake Lively‚ amazes everyone with her versatility in fashion. Day after day‚ week after week she just can’t go wrong! On Gossip Girl‚ she couldn’t get much credit because the whole cast has a fashion stylist. But‚ Lively manages to look fashionable off set as well. It’s all about taking risk in fashion and Lively definitely does the job especially with her choice of colors. On top of the most beautiful dresses she puts on‚ she manages to have the right makeup and hair for every outfit. Confident
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Malcolm Barnard says in his book Fashion as Communication‚ "Fashion and clothing have always been explained as forms of communication" (39). American teenagers use fashion to communicate their feelings and beliefs. Through out most decades teen fashion has proven to be a way of rebelling out how they feel and think about certain situations. They used fashion as a way of social contact with reference to scrutiny for all sorts of people. Fashion is a communication to use to convey with the world
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it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors. In addition‚ brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer‚ a new brand promise should be defined so the brand can be repositioned. TYPES OF BRAND RE-POSITIONING Brand Re-positioning Brand re-positioning is changing the positioning of a brand. A particular positioning statement
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