Summary This report is prepared on the basis of a survey on a local fashion brand (Deshi Dosh)‚ & it’s a survey to building this brand as a strong brand. The concept of branding has been around for centuries as a means to distinguish the goods of one producer from those of another. In fact the word brand is derived from the Old Norse word brander‚ which means “to burn‚” as brands were and still are the means. Brands identify the source or maker of a product and allow consumers to assign
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Brand and Fashion assignment 2 Lulu Guinness Brand Positioning “Positioning is the act of designing the company’s offering and image so that they occupy a meaningful and distinct competitive position in the target customer’s minds.”(Kotler‚ 1997.) Lulu Guinness is an accessory designer‚ successful for creating a brand which produces exquisite witty handbags and a range of collections‚ such as umbrella‚ sock‚ hosiery‚ scarves and sunglasses. The brand has a strong reputation for expressing “true
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to your team. I am First year student of International Fashion Branding ( at Glasgow Caledonian Uni.) and lectures such as fashion marketing or fashion branding provided by high skilled fashion editors and buyers ( such as Cara Connell ) are giving me knowledge of fashion history‚ fashion technologies and are preparing me to work like this. I am taking all opportunities that my Uni is giving me‚ this year I already took part of fashion show‚ helping with producing and styling aspects. I also
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DISSERTATION REPORT Talent Management in the IT Sector 02 March 2012 Submitted By: Divya Bawa Faculty Guide: Ms Kirti Singh BBA (Gen) Assistant Professor Enrolment No: A3906409038 Amity School of Business Acknowledgement I would like to express my sincere gratitude towards Dr. Alka Munjal‚ Director Academics‚ Amity University‚ Uttar Pradesh. Apart from the efforts by me‚ the success of my dissertation report depends largely on the encouragement
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EXECUTIVE SUMMARY This research paper acknowledges different quality management tools. It is about the evolution of different quality tools and defining the best practice Strategic model in IT organization in relation to achieving quality within their business processes and integrating business processes to achieve strategic goals. Previous research and study indicates the various quality system tools in order to achieve quality management objectives in the competitive business environment.
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which is selling standardized products to large markets through traditional media such as newspaper advertisements. Conversely‚ experiential marketing emphasizes one-on-one personal experience with the brand or its representatives‚ who facilitate two-way communication between the consumer and brand representative (e.g.‚ store staff‚ online customer service). In this research study the mixed methodology was employed. In this research‚ the responses of the managers and consumers proved that experiential
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Background of HCF HCF was established in year 1974. It started as a family-owned business and grew into a public listed company in early 2007. HCF is a contract manufacturer in clothing. It provides high quality clothes for mainly European and American fashion houses. HCF is not producing its own label. The clothes manufactured by HCF are all under clients’ own labels. To support its production‚ HCF owns three factories which are located at Butterworth‚ Jitra and Chieng Mai. The first factory at Penang
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University Press‚ p.92-97. Sterne‚ J. (2006) The Mp3 As Cultural Artifact. New Media & Society‚ 8 (5)‚ p.825-842. Suhr‚ H. (2012) Social Media and Music. New York: Peter Lang Publishing. TURNER‚ F. (2006). From counterculture to cyberculture: Stewart Brand‚ the Whole Earth Network‚ and the rise of digital utopianism. Chicago‚ University of Chicago Press. Tyrangiel‚ J Vaidhyanathan‚ S. (2003) The new information ecosystem: Part 1: cultures of anarchy and closure | openDemocracy. [online] Available at:
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Introduction: As one of the largest British owned beer retailer and brewer‚ Greene King has been playing a leading role in local beer industry for over 200 years. This report aims to discover Greene King’s business status by analyzing the company’s annual reports and conclude recommendations for potential investors based on the results. In order to evaluate the company’s performance and potential‚ the report focused on ratio analysis‚ (including profitability‚ efficiency‚ liquidity‚ gearing and
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emeraldinsight.com/1361-2026.htm CASE STUDY Internationalisation of the Spanish fashion brand Zara Carmen Lopez and Ying Fan Brunel Business School‚ Uxbridge‚ UK Abstract Purpose – Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from an international marketing perspective using Spanish fashion retailer Zara as a case study. Design/methodology/approach – An in-depth case approach
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