solution between two desired phenomena: differentiation from competitors and creating a loyal customer base which are less likely to shift to competitors programs. Targeting shows to a narrow (and profitable) segment of viewers would brand the network as a premium fashion provider‚ a channel that is focused only on delivering high quality and do not intends to satisfies all. A positive by product of this approach would be higher customer retention which has higher monetary value than the casual viewer
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Diploma in Fashion Design Principles of Fashion Unit 2 Diploma in Fashion Design Unit 2 Principles of Fashion On successful completion of this unit the learner will be able to: Explain how the elements of fashion appeal influence the purchaser Describe the classification of clothing according to their use and types Explain factors which affect the decision to buy in fashion Describe the process of the product development in fashion industry Explain the main areas of fashion wear
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There are some positive effects of fashion style. First‚ fashion plays an increasingly important role in an individual’s life because it is considered as a means of self-expression. Fashion is about your own personal style‚ it not about looking the same like a supermodel. The clothes and accessories that man or women wear help them to identify with a group of others-whether it is a lifestyle‚ profession‚ a religion‚ or an attitude. Fashion does not necessarily mean glamour‚ or the urge to follow
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Sustainable Fashion: A Growing Need For Eco-Friendly Clothing Abstract Every consumer is probably aware that the products they purchase have some kind of effect on the environment. However‚ the average person does not know that the textile and clothing manufacturing industry has one of the greatest. Sustainable fashion is part of a growing design philosophy which some brands and designers are taking into consideration. The goal of this trend is to create
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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Brand Recognition in relation to Brand Loyalty Introduction “Brands are the most valuable intangible asset for companies” claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011‚ p.319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.
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Fashion of the 1980’s All people really want to do is express themselves. What better way to do that than through fashion? People often used fashion to show off how much money they had‚ and bought the biggest and brightest clothing they could. Fashion was a way to show people what kind of person you are without having to go up and talk to them. During the 1980’s‚ women and men used fashion and accessories to express themselves. In the 1980’s women had a variety of choices of style. Every
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Street fashion is fashion that is considered to have emerged not from studios‚ but from the grassroots. Street fashion is generally associated with youth culture‚ and is most often seen in major urban centers. Japanese street fashion sustains multiple simultaneous highly diverse fashion movements at any given time. Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion. Examples include: * Hippies (denim
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What are the Core Skills and Attributes Required to be a Successful Fashion Buyer? Craig Weighman ABSTRACT This study was carried out in order to explore the role of the fashion buyer and generate a greater understanding whilst also developing informed and insightful opinions on the key attributes required in becoming a successful fashion buyer in industry. The main findings were that the fashion industry is a highly competitive market place as much reliant on business flair and intuition as
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Sample Dissertation - 1 LS Business Publishing LS Education Group Please note that the dissertation below is an example of a typical detailed research dissertation. For the Undergraduate Major Project module candidates are expected to utilise only 10000 words for their research dissertations. For more details you are advised to refer to the Module Guide document which is made available under the ‘Assignment Question’ of the ‘Module Assessment’ section of the IMSS. This is a sample pass answer
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