BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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styles of the celebrities of that era. Another common style was to have full body of hair on top‚ and short on the sides and back. Hair goo was what they used for jell to slick their hair back‚ which gave the shiny glossy look you see in most photos from the 1940’s. Some teenage boys would rock the “longer locks” look‚ like The Beatles‚ and would be claimed “rebels” or “punks” due to the difference since originality wasn’t as accepted back in that time. Shoes- The footwear that girls wore
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Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product
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4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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NEW DELHI • LONDON • NOIDA • LAVASA FRANCHISE OPPORTUNITIES WITH OLD WORLD HOSPITALITY OPPORTUNITY FOR BUSINESS PARTNERS Master Franchise / Franchise: We are searching for multi-unit foodservice and retail operators‚ as well as other investors who have a history of business success. Other franchise candidates are also encouraged to apply‚ but will be required to have either experienced‚ qualified restaurant operators as part of their teams‚ or must complete our extensive training program
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bs_bs_banner International Journal of Consumer Studies ISSN 1470-6423 Beyond the fad: a critical review of consumer fashion involvement ijcs_1041 84..104 Iman Naderi Department of Marketing and Logistics‚ College of Business‚ University of North Texas‚ Denton‚ Texas‚ USA Keywords Consumer involvement‚ content analysis‚ fashion‚ literature review. Correspondence Iman Naderi‚ Department of Marketing and Logistics‚ College of Business‚ University of North Texas‚ 1155 Union Circle 311396
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III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today‚ but with such a strong brand reputation people continue to buy
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Age‚ social class and print media readership among adolescents were related to . ‚ Awareness of Brands and Slogans Stephen K. Keiser Marketers have focused the thrust of many promotional efforts on adolescents. Frequently‚ the objective of these promotional efforts is increased awareness of the brands otTered tor sale by the sponsor oithe promotional etTort. In order to assure maximum return for the marketers ’efforts‚ it seems necessary to assess the degree to which the awareness objective
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HMini Research Final Draft (A Dissertation on Racism and “Huckleberry Finn”) The “Adventures of Huckleberry Finn” is the greatest‚ and most adventurist novel in the free world. Mark Twain has a style of his own that depicts a since of realism in the novel about the society back in Post-Civil War America. Mark Twain definitely characterizes the hero or main character‚ the intelligent and sympathetic Huckleberry Finn‚ by the direct way of writing as though speaking through the actual voice of
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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