CASE 4 Giordano: Positioning for International Expansion Company Background Giordano was founded in Hong Kong by Jimmy Lai in 1980. In 1981‚ it opened its first retail store in Hong Kong and began to expand its market by distributing Giordano merchandise in Taiwan through a joint venture. In 1985‚ it opened its first retail outlet in Singapore. Responding to slow sales‚ in 1987 Giordano changed its positioning strategy. Until 1987‚ it had sold exclusively men’s casual apparel. When Lai and his
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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store: a new marketing tool for fashion brands.................................................................... 1 Bibliography...................................................................................................................................................... 14 04 December 2013 ii ProQuest Document 1 of 1 The temporary store: a new marketing tool for fashion brands Author: Surchi‚ Micaela Publication info: Journal of Fashion Marketing and Management 15.2
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must take effective measures to deliver and communicate the chosen position to target consumers. Marketing mix efforts should be synchronized to back the positioning strategy. If the company wants to build a position on better quality and service‚ it must first take necessary action to deliver that position. Tactical details of the positioning strategy must be worked out to guide the designing of marketing mix-product‚ price‚ place and promotion. A company that chooses a “high-quality position” must
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credit card programs‚ fulfillment‚ and other marketing and promotional services‚ such as online advertising. Amazon.com‚ Inc. was founded in 1994 and is headquartered in Seattle‚ Washington.” – Yahoo! Finance‚ 2010 Amazon focuses on building a strong brand reputation by spending tremendous efforts on‚ and continuously reinvesting in online marketing and sales promotions. As stated by Jeff Bezos‚ Amazon’s CEO and founder‚ Amazon employs a “long-term perspective with regards to returns from its relentless
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Is Fashion Important? Fashion means a general term of a famous style or practice; this is more especially in clothing‚ footwear‚ makeup‚ body piercing‚ and furniture. Also fashion may refer to a very distinctive and more often habitual trend speaking of the style which one dresses‚ as well as in prevailing styles in behavior. Fashion may also refer to the newest innovations of textile designers. On the technical form the term costume is so connected with the term fashion in which the use of the
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fashion couture In France‚ the term haute couture is protected by law and is defined by the Chambre de commerce et d’industrie de Paris based in Paris‚ France. The chambre syndicale de la haute couture is defined as "the regulating commission that determines which fashion houses are eligible to be true haute couture houses".[4] Their rules state that only "those companies mentioned on the list drawn up each year by a commission domiciled at the Ministry for Industry are entitled to avail themselves"
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Unification of Italy: Pros and Cons After the Congress of Vienna Italy consisted of six separate states. Controversy over whether or not Italy should be unified stirred up during the mid to late 1800’s. The unification of the Italian states was an ongoing debate for quite some time. During the years of the debates people found the unification to be positive change‚ a negative change‚ and some had different opinions for their own certain reasons. Those who agreed that Italy should be unified
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Running Head: Technology and Fashion The Effects of Technology in the Fashion Industry Theresa M. Donofrio Arizona State University Table of Contents 1. Title page 2. Table of Contents 3. Chapter 1: Introduction 4. Chapter 2: Literature Review 5. Chapter 3: Methodology 6. Chapter 4: Results a. Designing Overview a.i. Idea Process a.ii. Creating Process b. Marketing Overview b.i. Events b.ii. Press Releases b.iii. Print Publication c. Retailing Overview
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Italy In Italy after World War 1 the economy and political environment became unstable. Mussolini had solidified his power across all of Italy through murder‚ blackmail‚ and slander campaigns against Italy’s press‚ politicians‚ and leftists. From 1925 on‚ Mussolini slowly gained more and more power until Italy became a totalitarian state enforced by a secret police organization. His dictatorship influenced fascist leaders who came on the scene later such as Adolf Hitler and Francisco Franco. In
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