TIMELESS TREND AKANKSHA VARSHNEY NATIONAL INSTITUTE OF FASHION TECHNOLOGY ABSTRACT: PURPOSE- The purpose of this conceptual paper to identify the impact of military camouflage print in the world of fashion. RESEARCH METHODOLOGY- This paper is based on a review of the literature and takes a case study approach. The paper talks about the origin of camouflage in fashion capital and designers take on it in today’s world. FINDINGS- Fashion uses the camouflage in completely ironical manner. Camouflage
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Retailer Founded: 1995 Staff: 651 Average Age: 26 Male/ Female: 5% / 95% Earning £35‚000+: 6% AWARDS Cosmopolitan ’s Woman Achiever Award Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011’ BRRAVISSIMO- A BRAND Bravissimo is a British retailer specialising in lingerie‚ swimwear‚ clothing‚ nightwear and bras for bigger breasted women of cup sizes D to KK. Catering for women who are usually called curvy‚ though their lingerie chain‚ which sells online‚ by
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solution between two desired phenomena: differentiation from competitors and creating a loyal customer base which are less likely to shift to competitors programs. Targeting shows to a narrow (and profitable) segment of viewers would brand the network as a premium fashion provider‚ a channel that is focused only on delivering high quality and do not intends to satisfies all. A positive by product of this approach would be higher customer retention which has higher monetary value than the casual viewer
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Diploma in Fashion Design Principles of Fashion Unit 2 Diploma in Fashion Design Unit 2 Principles of Fashion On successful completion of this unit the learner will be able to: Explain how the elements of fashion appeal influence the purchaser Describe the classification of clothing according to their use and types Explain factors which affect the decision to buy in fashion Describe the process of the product development in fashion industry Explain the main areas of fashion wear
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There are some positive effects of fashion style. First‚ fashion plays an increasingly important role in an individual’s life because it is considered as a means of self-expression. Fashion is about your own personal style‚ it not about looking the same like a supermodel. The clothes and accessories that man or women wear help them to identify with a group of others-whether it is a lifestyle‚ profession‚ a religion‚ or an attitude. Fashion does not necessarily mean glamour‚ or the urge to follow
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Sustainable Fashion: A Growing Need For Eco-Friendly Clothing Abstract Every consumer is probably aware that the products they purchase have some kind of effect on the environment. However‚ the average person does not know that the textile and clothing manufacturing industry has one of the greatest. Sustainable fashion is part of a growing design philosophy which some brands and designers are taking into consideration. The goal of this trend is to create
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Brand Recognition in relation to Brand Loyalty Introduction “Brands are the most valuable intangible asset for companies” claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011‚ p.319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.
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Fashion of the 1980’s All people really want to do is express themselves. What better way to do that than through fashion? People often used fashion to show off how much money they had‚ and bought the biggest and brightest clothing they could. Fashion was a way to show people what kind of person you are without having to go up and talk to them. During the 1980’s‚ women and men used fashion and accessories to express themselves. In the 1980’s women had a variety of choices of style. Every
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Street fashion is fashion that is considered to have emerged not from studios‚ but from the grassroots. Street fashion is generally associated with youth culture‚ and is most often seen in major urban centers. Japanese street fashion sustains multiple simultaneous highly diverse fashion movements at any given time. Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion. Examples include: * Hippies (denim
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What are the Core Skills and Attributes Required to be a Successful Fashion Buyer? Craig Weighman ABSTRACT This study was carried out in order to explore the role of the fashion buyer and generate a greater understanding whilst also developing informed and insightful opinions on the key attributes required in becoming a successful fashion buyer in industry. The main findings were that the fashion industry is a highly competitive market place as much reliant on business flair and intuition as
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