When Luxury Fashion Brands Meet Social Networks Introduction “Fashion is not something that exists in dresses only. Fashion is in the sky‚ in the street‚ fashion has to do with ideas‚ the way we live‚ what is happening.” -Coco Chanel In the fashion industry‚ it’s about going ahead and setting the trend or run as fast as you can to not be out of date. What’s happening right now is that the way people communicate and keep connected has been changing because of the internet and so called social
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such popularity of Cheap Monday the Swedish fashion brand. Cheap Monday had probably made its widest international depute on the 19th of September‚ 2007 when Serena van der Woodsen—portrayed by Blake Lively—was arriving at Grand Central station in the sitcom Gossip Girl‚. However‚ the intention is not to discuss the warily chosen wardrobe of Serena’s character in the show‚ rather to draw upon the long journey Cheap Monday had made from being a brand fetishized by Swedish indies elevated to a
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Chennai and Kolkata now emerging as the cities for luxury labels more and more international luxury brands are looking to make their presence in these places. These cities have opened a wealth of opportunity for brands like Louis Vuitton‚ Armani and Burberry. As Sanjay Kapoor‚ MD‚ Genesis Luxury puts it there is a nascent market waiting to explode. “We think the time has come." Genesis Luxury‚ markets brands such as Armani‚ Burberry and Canali in India. Recently‚ Louis Vuitton opened a store in Chennai
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Repositioning the product – change Caferoma’s image is not a good solution for the Caferoma’s problems. Actually‚ our brand already is a well-known brand of coffee and can not loose it. I would just mention about our packaging that is old fashion and needs to be updated. - Pricing – to reduce the price is necessary to change some work process and‚ it take a large amount of time for it. Anyway‚ it is very difficult to reduce the price between 20% to 30%. - Advertising – to reach new consumers‚ it
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Porter‚ the Balances Score Card and the SWOT-analysis. Our objective is to find a suitable export country and to write a exportplan for this country. Hugo Boss AG is a german clothing producer Metzingen-based. Hugo Boss is famous for its various brands‚ as Hugo‚ Boss‚ BOSS Black‚ BOSS Selection‚ BOSS Orange and BOSS Green. Hugo Boss is not only producing clothes but as well accessoires and parfume. With the help of the 5 forces of Porter we analysed the rivalry among existing firms‚ the threat
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FOLLOWING NEW FASHION TRENDS AS A FACTOR AFFECTING THE DAILY ALLOWANCE CHAPTER I THE PROBLEM AND ITS SETTING Introduction In these modern years‚ many latest or most up-to-date items‚ especially fashion trends‚ are continuous of entering the society‚ just like accessories‚ clothes and shoes and even different styles of hair‚ and people as we observed employed or engaged of spending money just for this.
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Fashion is important to us because it’s a means of self-expression but it enables us to say something important to the world about who we are‚ or who we’d like to be. The clothes we wear say thing about who we are whether it’s a lifestyle‚ a religion‚ a profession‚ or an attitude. Fashion has evolved in the past hundred years just as it has over time and as our culture and attitudes change‚ fashion comes along with it. Fashion changes all the time with each decade having its own characteristics
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I. The Summary Meerza’s Tailoring Fashion house has been in the marketplace for more than 10 years. She started in Paris from “bricks and mortar” studio and has grown her business to gain an award for Best Female Entrepreneur in France. She offers specially made suits‚ mostly for senior executives‚ at €750 per suit‚ which is considered a fair price in Paris. As the business was growing‚ she employed staff in London‚ Paris and Brussels to facilitate fabrication and delivery. The online-service she’s
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REPOSITIONING POLYTECHNIC EDUCATION IN NIGERIA BY EZE‚ MARCELLUS MARK OKONKWO Chief Instructor Office Technology and Management (OTM) Akanu Ibiam Federal Polytechhic‚ Unwana‚ P M B 1007‚ Afikpo‚ Ebonyi State‚ Nigeria Email: mmoeze@yahoo.com markmarcel.eze6@gmail.com 08069398338‚ 08059844544‚ 08085026477 Abstract Education is the bedrock of any development in any economy; whereas technical/technology education is the solid base for any technological development. The problem identified
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fashion sKETChBooK sixth edition Heads Flesh Tones Figure Work Mixed Media Fabric Rendering Design Detail Bina aBling FASHION SKETCHBOOK sixth edition BINA ABLING Fairchild Books | New York Executive Director & General Manager: Michael Schluter Executive Editor: Olga T. Kontzias Senior Associate Acquiring Editor: Jaclyn Bergeron Assistant Acquisitions Editor: Amanda Breccia Associate Art Director: Sarah Silberg Development Editor: Beth Cohen Production Director: Ginger Hillman
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