BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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There are some positive effects of fashion style. First‚ fashion plays an increasingly important role in an individual’s life because it is considered as a means of self-expression. Fashion is about your own personal style‚ it not about looking the same like a supermodel. The clothes and accessories that man or women wear help them to identify with a group of others-whether it is a lifestyle‚ profession‚ a religion‚ or an attitude. Fashion does not necessarily mean glamour‚ or the urge to follow
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Street fashion is fashion that is considered to have emerged not from studios‚ but from the grassroots. Street fashion is generally associated with youth culture‚ and is most often seen in major urban centers. Japanese street fashion sustains multiple simultaneous highly diverse fashion movements at any given time. Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion. Examples include: * Hippies (denim
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Photography is very important for fashion industry. Because people always buy clothes which have attractive looking. Purpose of fashion photographers is make clothes and models look charming. So fashion photographers is leading this industry in the first place; moreover‚ they are more effective than fashion designers. And one of the best fashion photographers in this world is Steven Meisel. He has special style and talent. We can easily see that in his photos. Well‚ What makes his photo that charming
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we would like to give thanks to the 15 schoolmates who have volunteered hours of their time to participate in the focus group interview. Opinions from you all are much appreciated‚ and it helps a lot in doing this study. Also‚ thanks to the 175 respondents for spending their precious time on doing the questionnaire. Finally‚ thanks to our tutor Miss KV HO‚ whose guiding and encouragement too had provided fuel to us. There were also numerous of teachers from HKDI gave comments to us. Without the above
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Title: What do our clothes say about who we are or who we think we think we are? How does the way we dress communicate messages about our identity? Today‚ clothing is a good symbol of people’s rising pursuing of fashion and beauty. It is so important to people’s daily life and it can perfectly embody who people are‚ who they are not‚ and who they would like to be. People can accurately judge one’s age group‚ personality‚ social status and identity by observing his dressing. The sage said: the
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Is Fashion Important? Fashion means a general term of a famous style or practice; this is more especially in clothing‚ footwear‚ makeup‚ body piercing‚ and furniture. Also fashion may refer to a very distinctive and more often habitual trend speaking of the style which one dresses‚ as well as in prevailing styles in behavior. Fashion may also refer to the newest innovations of textile designers. On the technical form the term costume is so connected with the term fashion in which the use of the
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When all that is Solid Melts into Fashion - fashion’s FLIRT with modernity DKDS // CDF // 2006 Two Papers on Fashion Theory TWo PaPeRS on FaShIon TheoRy 2 When all that is Solid Melts into Fashion - fashion’s FLIRT with modernity Nikolina Olsen-Rule // External Lecturer‚ University of Århus // nor@dkds.dk // Research Assistant // Danmarks Designskole // 2006 0 Ferns in Fashion - on the Logic of Trends Maria Mackinney-Valentin // Ph.D. Scholar // mmk@dkds.dk // Center for Design Research
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Malcolm Barnard says in his book Fashion as Communication‚ "Fashion and clothing have always been explained as forms of communication" (39). American teenagers use fashion to communicate their feelings and beliefs. Through out most decades teen fashion has proven to be a way of rebelling out how they feel and think about certain situations. They used fashion as a way of social contact with reference to scrutiny for all sorts of people. Fashion is a communication to use to convey with the world
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Doing Business in Brazil | Brazilian Social and Business Culture A Brazilian Culture Overview Fact File o Official name – Federative Republic of Brazil o Population – 198‚739‚269* o Official Language – Portuguese o Currency – Brazilian real (BRL) o Capital city – Brasilia o GDP – purchasing power parity $1.99 trillion* o GDP Per Capita – purchasing power parity $10‚100* Overview Brazil is a country greatly shaped by its diverse culture and geography. The largest country in South America
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