System 30 (2002) 419–432 www.elsevier.com/locate/system Doing focus-on-form Rod Ellis*‚ Helen Basturkmen‚ Shawn Loewen Department of Applied Language Studies and Linguistics‚ University of Auckland‚ Private Bag 92019‚ Auckland‚ New Zealand Received 17 April 2002; received in revised form 14 June 2002; accepted 17 June 2002 Abstract ‘Focus-on-form’ refers to a particular type of form-focused instruction - the treatment of linguistic form in the context of performing a communicative task
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........................................8 Objectives of Brand Audit:...................................................................8 Scope of Brand Audit:..........................................................................8 Approach Used for Brand Audit:..........................................................9 Brand......................................................................................................9 Brand (Self Analysis):........................................
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Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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Grade 11/12 fashion Fibres/Fabrics Test Review All handouts used in class for test review have been posted in class Moodle 1. Review material from stations that we did in class Wool quiz What do the wool symbols mean? Describe each symbol. Wool 101: advantages and disadvantages of wool Fill in the blanks sheet on linen; word search in linen Spandex in popular cultures Spandex characteristics and major spandex uses History of silk handout (origin‚ silkworm and the family‚ the silk
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Specific Purpose : To inform my audience about the fashion victims Central Idea : To inform my audience about the nature of being a fashion victims‚ and how to avoid it. . Introduction I. Fashion is first and foremost a social statement. It is an outward means of expression to our peers and the rest of the world. II. Fashion also provides us a sense of identity by signaling which "grouping" we belong to (e.g : high-fashion‚ street-fashion). It may also signal a more independent or inclusive
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businessweek.com (2013) claims that “The Company was formerly known as Interstate Bakeries Corporation and changed its name to Hostess Brands‚ Inc. in November 2009. Hostess Brands‚ Inc. was founded in 1930 and is based in Irving‚ Texas. As of January 11‚ 2012‚ Hostess Brands‚ Inc. is in reorganization.” What is the cause of this crisis? How can such a favored treat fail? Well‚ it is not the treat that failed to succeed‚ but the workers and management
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Introduction 1 Henry Wells & William Fargo founded Wells‚ Fargo & Co. in March 1852 during the gold rush in San Francisco‚ Ca. They Offered banking and express; buying and selling of gold dust‚ bullion‚ and specie (or coin); and freight service between New York and California. Although it was not the first bank in the west‚ it was recognized as being the best. In the 1850’s Wells Fargo expanded rapidly and gained a reputation for dependability and soundness. It became renowned for going great
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love does your brand enjoy? Some research based thinking for Valentine’s Day from The Buzzz In 2008 a client once said to us that they wanted their brand to become ‘the most loved brand’. It seemed initially like a quaint mistranslation from someone for whom English was not a first language‚ but on reflection it led the team at The Buzzz to think more about the nature of brand relationships and whether in fact there was a way to compare the emotional context of a customer brand relationship with
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