Question: Should companies involve their marketing channels in the design of the promotional programs? What are the advantages and disadvantages of doing so? When a company is looking at promoting a new or existing product or service‚ the involvement of their marketing channel during the design of the promotional program is key component. According to the text Excellence in Business (Bovée‚ Thill‚ Mescon; p. 417-418)‚ a market channel is the network of firms that work together to get goods
Premium Marketing Marketing plan Marketing strategy
the base station‚ but the link in between is too weak‚ and then the other nearby mobile users cooperates and shares their antennas to assist the direct communication. With this approach‚ the benefits of MIMO systems can be attained in a distributed fashion. Furthermore‚ cooperative communications can efficiently combat the severity of fading and shadowing
Premium Rayleigh fading Fading Wireless
distribution channel is a system of intermediaries or middleman that facilitates the sale and delivery of tourism services from suppliers to consumers (Buhalis and Law‚ 2001). Distribution channels can serve as part of the marketing mix that can makes the products available to consumers as the link between suppliers of tourism products and their end consumers‚ as well as the bridge between supply and demand (Kracht and Wang‚ 2010). This shows that‚ important to have a good distribution channel strategies
Premium Marketing Tourism
Statement Four Revenue recognition issues top the list of reasons for financial reporting restatements and one of the methods for creative accounting practices. Table of Contents Table of Contents 1 Introduction 3 Literature Review 4 Revenue recognition 4 Sale of goods 4 Rendering of services 5 Interest‚ royalties‚ and dividends 5 Creative Accounting 5 To meet internal targets 6 Meet external expectations. 6 Provide income smoothing. 6 Taxation 6 Change in management
Premium Revenue International Financial Reporting Standards Financial statements
data) | February 1‚ 2008 | February 2‚ 2007 | February 3‚ 2006 | January 28‚ 2005 | January 30‚ 2004 | February 1‚ 2002 | January 28‚ 2000 | Results of Operations | | | | | | | | Net Revenue | 61‚133 | 57‚420 | 55‚788 | 49‚121 | 41‚327 | 31‚168 | 25‚265 | Cost of Revenue | 49‚462 | 47‚904 | 45‚897 | 40‚103 | 33‚764 | 25‚661 | 20‚047 | Gross Margin | 11‚671 | 9‚516 | 9‚891 | 9‚018 | 7‚563 | 5‚507 | 5‚218 | Gross Profit Margin | 19.1% | 16.6% | 17.7% | 18.4% | 18.3% | 17
Premium Revenue Generally Accepted Accounting Principles Earnings before interest and taxes
The revenue recognition principle is a foundation of accrual accounting and one of the main principles of GAAP. The revenue recognition principle is a set of guidelines that helps accountants to identify when a revenue event has taken place and how to appropriately record cash exchanges before‚ during‚ and after the revenue event. According to the revenue recognition principal‚ revenue must (1) be realized or realizable and (2) earned‚ in order to be recognized. According to the SEC revenue is realized
Premium Generally Accepted Accounting Principles Ethics Auditing
PROJECT “AN INFOTAINMENT CHANNEL” SUBJECT: INTODUCTION TO BUSINESS GROUP MEMBERS * MATEEN MAHMOOD BUTT BBA-FA09-072 * M. TAAHA EJAZ BBA-FA09-063 * SYED FAWAD BBA-FA09-138 * ADNAN REHMAT BBA-FA09-007 * ZAHID KHALIL BBA-FA09-153 * HUMAYUN KHALID BBA-FA09-090 CLASS/SECTION: BBA 12-A SUBMITTED TO: MADAM FUKAIHA KAKAKHEL. DATE: 19-12-2009
Premium Business school Management News
Channels of Distribution Lesson 20 Channels of Distribution Are you aware that the study material of Business Studies‚ which is now in your hands‚ is prepared at the headquarters of the National Institute of Open Schooling (NIOS) situated at New Delhi. How did it come to your hands? Was it available at your study centre or you bought it from the market? If you got it from your study centre‚ then just think for a while: how did it reach your study centre? Actually‚ after publishing the
Premium Retailing
HOW TO USE A SCIENTIFIC CALCULATOR How to use a Scientific Calculator: entering expression‚ angle measure‚ number formats‚ arithmetic operators‚ positive numbers‚ negative numbers‚ scientific notation‚ parentheses‚ chemical formulae‚ physical constants. Entering expression Type your expression directly onto the input line or copy and paste an expression from another programs. When you finish entering your expression‚ pres ENTER or click [=] button. Spaces are irrelevant‚ for example 54 + 3*2
Premium Real number Addition Integer
The news channels after dominating the Indian television screens for long are losing ground. There is growing disenchantment with the kind of content that is being telecast‚ and more and more viewers are switching to general entertainment channels (GEC)‚ especially Hindi GECs. Interestingly‚ Doordarshan News‚ which is a state broadcaster‚ is not slipping. It continues to hold on to its number 4 position. PriceWaterhouse Coopers in its study titled Indian Entertainment and Media Outlook 2010 attributes
Premium Television Entertainment Film