Why do we buy the television we watch‚ the cars we drive‚ the food we eat‚ the clothes we wear and even the toothpaste we use? We buy them as a result of promotion Promotion is a form of persuasive communication‚ or getting others to do what you want them to do. Its function is to inform consumers about a service and influencing them to buy that service. In this case promoting AIESEC as student society and organization. To achieve desired sales results‚ entrepreneurs must consider
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USEFUL INFORMATION Assignment Students are required to complete one (1) MAIN assignment. The learning outcomes are stated in the assignment question. The Assignment will be a graded assessment that contributes to the overall assessment in this subject. Submission of Assignment The date for submission of your assignment will be based on the college administration system and no concession or extension will be granted. Late submission will be automatically penalized 10% of the total marks
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the two terms “fashion icon” & “fashion leader” in the past decade while these two new words appear frequently in the fashion world today. However‚ it seems that these have their own significance and concept in two different cultural perspectives. The propose of this research is to answer the question what does the “fashion icon” & “fashion leader” mean respectively in U.K. and China and what causes the difference understanding of it‚ which may influence the development of the fashion world in the
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CHANNEL STRUCTURE AND STRATEGIC CHOICE IN DISTRIBUTION CHANNELS This article mainly talks about the importance of marketing channel of marketing channel strategy decisions‚ they are highlighted by: 1) term consequences and 2) the constraints andopportunities that they represent..The present paper incorporates strategic management theory into marketingchannels literatures to examine the impact of different channel structures onthe choice of a generic channels strategy. Specifically‚ the contingent
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PRELIMINARY EXAM IN CHANNEL MANAGEMENT CHANNEL MANAGEMENT HISTORY OF PROCTER & GAMBLE: Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ United States. Its products include pet foods‚ cleaning agents‚ and personal care products. Prior to the sale of Pringles to the Kellogg Company‚ its product line included foods and beverages.[2] In 2012‚ P&G recorded $83.68 billion in
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Like all else‚ individuals have different views and opinions regarding which poetry is the best. For one individual‚ it may be Edgar Allan Poe’s “The Raven‚” while for another it may be Thomas Hardy’s “Channel Firing.” In my personal opinion‚ William Blake’s poem‚ “The Tyger” is one of the world’s greatest poems because of the poet’s use of the various literary and sound devices including: alliteration‚ consonance‚ assonance and repetition‚ among others‚ and also because of the poet’s use of questions
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경영학 회계‚ 재무관리‚ 생산운영관리‚ 인적자원관리‚ 마케팅 생산운영관리 OR : operations research (계량경영기법) 계량경영은 계량경제의 발달과 같이‚ 컴퓨터의 대두로 경영의 숫자적 파악 및 분석이 가능해짐에 따라 비롯된 것이다. 따라서 계량경영은 종래의 직감·육감적 경영에 정반대되는 것이다. MS : management science(경영과학) 경영과학은 경영결정문제에 대한 과학적인 해결법을 개발함과 동시에‚ 의사결정의 기술로서 수학적 수법을 적용하여 문제에 대한 최적해(最適解)를 도출해 내는 결정 룰(decision rule)을 개발하려는 데 그 특징이 있다. 그리고 결정 룰을 컴퓨터 프로그램화함으로써‚ 최적의 의사결정의 자동화가 이루어진다. MIS : management information system(경영정보체계) 기업 경영에서 의사결정의 유효성을 높이기 위하여‚ 경영 내외의 관련 정보를 필요에 따라 즉각적으로‚ 그리고 대량으로 수집·전달·처리·저장·이용할
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Indian Mehndi Designs It is said that the at any festival or religious event‚ the preparation of a girl/woman can not be completed without MEHNDi‚ & it isa world truth. Mehndi filled hands make a lady more charming. Indian styles of mehndi are more famous in 2013. Girls and women are keen to wear mehndi at every event. Indian mehndi designs are mostly floral‚ peacock and geometric shaped designs. These designs are developed not only for the front side of hand but also for the back side of
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Harvard Business Case: Pillsbury Cookie Challenge 1. What are the challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business? What is the team currently doing to support the RBG cookies segment? Who is the team currently targeting? Mr. Guillen is facing the problem regarding the growth of volume in the segment of the Refrigerated Baked Goods (RBG). His main concern was that as the refrigerated cookie sector is the most profitable and in contrast to market volume
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IANS English‚ IANS Hindi‚ IANS Publishing‚ IANS Business Consultancy‚ IANS Solutions‚ and IANS Mobile. A distinguished professional with strong domain expertise heads each. Its client list includes a range of print publications‚ television news channels‚ websites‚ ethnic publications abroad‚ government ministries‚ foreign missions‚ private sector players‚ and multilateral institutions. The explosive growth of the Indian media sector‚ especially audio-visual and new media‚ augurs well for reliable
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