Use of Spreadsheets in Business and Technology Marty Montgomery August 25‚ 2013 Many corporations depend on spreadsheets as a fundamental (Institute of Corporate Auditors‚ 2006) device in their financial reporting and operational processes. As a result‚ the use of spreadsheets is an essential part of the information and decision-making structure for these organizations. In developing and using spreadsheets‚ organizations need to balance their ease and flexibility against the value of reliable
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Essential Skills for Spreadsheets Microsoft Excel 2007 TR Leger Adult Literacy and Employment Preparation Program Table of Contents Computer Course Pre-Evaluation ........................................................................................................5 Introduction to Microsoft Excel 2007 ..................................................................................................6 Opening Excel 2007 ..................................................................
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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Channel Management Project Report On Distribution Channel Of Airtel Prepaid In Bhubaneswar PGDM‚ Section – A‚ Batch: 2011 – 2013‚ Term – III Submitted to: Prof. S. Panda By Avik Mitra (11DM010) Arnab Mondal (11DM027) Ayan Mukherjee (11DM53) Acknowledgements We are immensely thankful to Prof. S. Panda for giving us this project and to Mr. S. K. Pattnaik‚ the distributor’s manager at Hindusthan Agencies‚ Rasulgarh and Mr. Kritinath Tripathy‚ Marketing Manager‚ Bharti Airtel
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Krannert Graduate School of Management Purdue University MGMT 57000 SPREADSHEET MODELING AND SIMULATION Spring 2014 Instructor: Yanjun Li‚ office: KRAN 422‚ phone: 494-4525‚ e-mail: li14@purdue.edu Office Hours: Tuesday 1:00 – 4:00 pm‚ or by appointment. Course Packet: The course packet contains cases and readings from various sources. Textbook: David Hartvigsen‚ SimQuick: Process Simulation with Excel‚ 2nd Edition‚ Prentice Hall‚ 2004. (ISBN: 0-13-107880-1)
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competitive pricing strategy to increase its passenger and freight travel market share. Case Solution: Eurotunnel should use a market-penetration pricing strategy at all times to gain freight customers. It should use a market-penetration pricing strategy during non-peak periods and a premium pricing strategy during peak periods with passenger car customers. Rationale: This strategy works best for Eurotunnel to gain market share for three main reasons: * Passenger preference among Le Shuttle
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What are Segmentation Variables? To understand what segmentation variables in marketing are‚ it helps to first know what market segmentation is. Market segmentation is the analysis of population demographics so they can be categorized in specific ways. These specific ways of categorization in market segmentation are why segmentation variables are needed and used. Four (4) groups of Segmentation Variables – 1. Geographic segmentation is based on variables such as: • Region: this kind of
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Consumer Behavior: Market Segmentation Contents Introduction 1 Concepts of Market segmentation 1 Case of a jewelry company 3 Conclusion 7 Reference 8 Introduction Market segmentation‚ as a crucial step of marketing‚ is not what you do to a product‚ but something you know about your customers. A good knowledge of your customers can enable you to yield twice the result with half the effort. Every consumer is different. Some prefer stylish products‚ while some want cheap and durable
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Technology 69 2012 A Model of Market Segmentation for the Customers of Mellat Bank in Iran Nader Gharibnavaz‚ Hossein Yazdi Abstract—If organizations like Mellat Bank want to identify its customer market completely to reach its specified goals‚ it can segment the market to offer the product package to the right segment. Our objective is to offer a segmentation model for Iran banking market in Mellat bank view. The methodology of this project is combined by “segmentation on the basis of four part-quality
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in your group discussion forum by the specified due date (see course calendar for details). Post your answers to the case questions # 2 to 3 directly in the forum‚ it will save you and your teammates some time‚ and attach the corresponding excel spreadsheet with the financial analysis. Additionally each student must submit the case work (the 2 files) through the assignment link. A word of advice: Read the case questions before reading the case. Focus only on the information you need to answer the
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