"Fashion communication" Essays and Research Papers

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    Fashion Retail’s Giant LC Waikiki in Malaysia! Global Turkish fashion retailer‚ LC Waikiki‚ opens its first store in Malaysia on December 2‚ 2017 in Kuala Lumpur. LC Waikiki‚ operating its own stores in Malaysia‚ aims to open four stores this year and until the first half of 2018. Stating that they are extremely happy to enter the Malaysian market‚ as one of the prominent economies of Asia‚ LC Waikiki General Manager of Product and Marketing‚ Deniz Aktürk Erdem declared that LC Waikiki allows its

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    Case Study: The Fashion Channel 1. Define the segmentation scenarios considered by Dana Wheeler and discuss the pros and cons of each scenario. In the HBS Fashion Channel case‚ Dana Wheeler considered 3 different market segmentation scenarios. Various market research firms had divided viewers into 4 distinct groups: “Fashionistas”‚ “Planners and Shoppers”‚ “Situationalists”‚ and “Basics”. These four groups were comprised of a mix of consumers with a plethora of demographics‚ all with specific

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    Fashions Of The Sixties – A Guide For Costumes Women Early 60’s - Dresses were worn at knee length. The "Jackie Kennedy Look" was very popular. It included sleeveless A-line dresses‚ short boxy jackets with ¾ length sleeves‚ slim skirts‚ pillbox hats‚ white gloves‚ and large sunglasses. Hair was worn in bouffant styles. Mid 60’s - Dresses and skirts were worn about 4 inches above the knee. Fabrics were brightly colored and black and white optical art patterns were popular. Short white go-go

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    Research Proposal An analysis the differences identity and transmission route of fashion leader and fashion icon between China and UK STUDENT NAME: Hao Chen STUDENT NUMBER: 25720554 MODULE TITLE: Research Skills MODULE CODE: ARTD6086 COURSE CONVENOR: Holly Gale DATE OF SUBMISSION: 11/January/2013 Table of contents Abstract 2 Introduction 3 Literature Reveiw 5 Methodology

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    Case Memo: Zara Fast Fashion 1. With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Indeed comparing the financial performance of Inditex with the key competitors‚ Inditex was the most profitable company in terms of ROIC. In terms of revenues‚ income and size‚ H&M shows that it is the most interesting to compare. Inditex has a store number

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    and global trend existing in each country‚ internet and media culture and their local events. Things that will not be covered in this essay would be globalization or influences from the trickle-down effect‚ individual subcultures‚ and established fashion designers. 1: Comparative Youth Culture: What is it? This essay aims to put both Singapore and Tokyo’s youth culture side by side to pick out the differences from each cities. By writing a comparative essay on the two asian cultures‚ one can see the

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    Assignment 2 The Summery of the Group Work A fashion forecasting report was conducted for Miss Selfridge Company to enable the development of new fashion ideas that would appeal to its customers. After getting familiar with the classic Miss Selfridge style and its history the research process had begun. One of the most useful resources for ideas were the Fashion weeks‚ showing collections of famous and up and coming designers in New York‚ London‚ Paris and Milan. The most coveted pieces‚ cuts

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    1950s Fashion 1950s Decade Study – Source Task Teenagers were the driving force of fashion in the 1950s. Until the time‚ clothing trends had been set by the adult market and the way young people dressed was simply set on what the adults wore. As cinema‚ television and rock ‘n’ roll came into the world‚ the youth market began to copy the style of stars. The 1950s fashion changed from the restraint conservative dress code to a freer‚ looser and informal style and therefore having a great impact

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    Fashion Photography has been seen as lightweight end of photography due to it`s close relationship to the fashion industry‚ which is dependent on fast turnover; transitory‚ commercial Fashion advertisement in particular is seen as denying the purity of the image → shows the typical‚ stylised instead of the unique moment/event; has nothing artistic (stylised fashion shoot‚ controlled‚ created‚ unnatural‚ uniform and monotone‚ all are essentially the same in their aim to sell clothes) captured

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    CHAPTER 1 INTRODUCTION Fashion illustrations are a classically beautiful way of showing off an item of clothing designed by a designer or the illustrator him/herself. They are typically more stylized than a traditional portrait. For example‚ the facial features are not “realistic"‚ and the bodies are often slightly elongated. This creates the elegant and ’chic’ more interesting look of a fashion illustration‚ and keeps the emphasis on the dress. Fashion Illustration gives the illustrator

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