ANALYSING THE CONSUMER BEHAVIOR IN THE FASHION INDUSTRY A fast fashion approach CONTENTS Page Introduction 3 The fast fashion context 5 - Fast Vs Slow fashion 6 - Groups of fashion consumers 7 The Consumer Decision Process model 9 Luxury in fast fashion 12 - Hedonism in luxury fast fashion brands 12 - Hedonism in fast fashion counterfeit products 13 Discussions 14 Conclusions 16 References 17 2 INTRODUCTION This essay
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Fashion Summary Fashion has played a big part in the Australian lifestyle. Australians have always loved getting dressed right for everything from special occasions to socializing around with friends down the street. Celebrities have a high level influence on the way Australians dress. The length of clothing has changed a lot since the 1950s. Back then it was seen as being very rude if you showed too much skin on your body. Women wore long dresses which did not come above the knees and men wore
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When people think about fashion‚ many people think of different things‚ such as designer clothes and fashion houses. Fashion has been around since the beginning of time and is constantly changing. Women’s fashion has changed a lot from the 1950s to the present because of many factors in society. The Era of the 1960s can be described in one sentence. Corselets‚ circle skirts‚ slim dresses and miniskirts were popular (“1950 to 1960”). Shift dresses and bold colors were popular also as well as chunky
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corporations but also the lay man‚ sustainable fashion is a much less understood term as "sustainability" alongside "fashion” are two seemingly contradictory concepts as fashion is all about change and sustainability is all about preservation. Sustainable fashion‚ in its purest form generates new ideas on how to produce fashion with a sense of ethics‚ organic or renewable resources‚ and socially responsible manufacturing techniques. Simply put‚ the term “eco-fashion” refers to stylized clothing that uses
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Mens and Womens Fashion: "Style is a way to say who you are without having to speak." - Rachel Zoe “...Fashion is in the sky‚ in the street‚ fashion has to do with ideas‚ the way we live‚ what is happening.” - Coco Chanel During the 19th century women’s clothing included camp dresses‚ work dresses‚ day dresses‚ visiting dresses‚ tea dresses‚ evening dresses‚ formal dresses‚ wedding gowns‚ ball gowns as well as riding habits‚ skirts‚ bodices‚ and blouses. Ladies dresses were all custom made and were
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Filipino Fashion Just when you think that Filipinas do not know how to strut on the catwalk‚ Filipinas do not just have the passion to wear designed clothes; Filipinas are natural fashionistas. Tracing its origins‚ Filipinos had long since been very innovative and creative in the kind of clothes that they wear. The early settlers wore bahag‚ a loincloth commonly used by Filipino men before the European colonizers arrived. This is mostly used by indigenous tribes in the mountains‚ and until
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the unique requirements for fashion brands. In addition‚ while research on Asian garment industries have emphasized the need to shift from original equipment manufacturing to original brand manufacturing‚ few have elaborated further on how countries can improve their abilities to produce global fashion brands. By exploring the reasons for the lack of global Asian fashion brands‚ analyzing current influences on the fashion industry and examining present Asian fashion brands‚ this paper will attempt
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The emergence of anti fashion during the 1970’spromoted THE UGLY‚ THE CHEAP‚ THE ORDINARY. Fashion trends are commonly categorized in decades to describe the prominent designs during that particular time period. The 30’s were known as the beginning for admiration of Hollywood and the rise of glamour. (http://www.1930s-fashions.co.uk) The 60’s fashion was directed to the youth and consisted of colorful fabrics and bold designs that eradicated the formal way of dressing. (http://www.buzzle
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Zara Fast Fashion Case Study 1- What’s behind Zara success? Zara success comes not only from adapting the latest to the latest trend in fashion through what they sell‚ it’s mostly from how fast they deliver their cutting edge fashion and the most current trend to eagerly awaiting customers ahead of all the competitors through their fast distribution system. Zara can take new fashion concept through design‚ manufacturing and store shelf-placement in as little as 2 weeks whereas competitors take
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to your team. I am First year student of International Fashion Branding ( at Glasgow Caledonian Uni.) and lectures such as fashion marketing or fashion branding provided by high skilled fashion editors and buyers ( such as Cara Connell ) are giving me knowledge of fashion history‚ fashion technologies and are preparing me to work like this. I am taking all opportunities that my Uni is giving me‚ this year I already took part of fashion show‚ helping with producing and styling aspects. I also
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