The Fashion Channel: Case Write-Up Decision to Be Made The management team for The Fashion Channel (TFC) must decide which customer segment(s) or “cluster” they should target in their new marketing strategy and how they should position TFC to ultimately increase company revenue. When deciding their marketing strategy‚ TFC must consider how they can increase their share of the market (ratings) versus the increasingly competitive fashion programming on CNN and Lifetime‚ and if they can maintain
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Fashion repeats itself every six months “Oh my God is she wearing that cheetah print...!” “O haven’t you noticed‚ the animal prints are back.” Thus began my recent trip to a local shopping mall with a close friend. Needless to say‚ every trip to the mall means a trip down the memory lane. You see a new dress‚ a new design and something starts ticking in your head. Where have I seen it? Who was wearing it? And slowly‚ so very slowly‚ realization sets in. Oh God‚ this is a remake of the chic
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The Future of Fashion: A Business Perspective Contents Introduction Aim Objectives Methodology Secondary Research Conclusions Recommendations Bibliography Appendices Introduction In light of the difficult year head‚ a number of consumers have experienced the significant financial difficult. However‚ in China‚ derived from China GDP Growth Rate report‚ the Gross Domestic Product (GDP) in China expanded 9.1 percent in the
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My Favourite Canadian Fashion Designer I can easily say that my favorite Canadian fashion designer is Monica Mei. Her diligence with her work in becoming a fashion entrepreneur is truly an inspiration. Aime‚ the luxury clothing line that Monica began when she graduated from university‚ is a very creatively unique line that has captured my attention. It was through discovering Aime‚ that Monica Mei became my favorite Canadian fashion designer. The name Aime comes from the French word for love (Aime
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contribution to the overall strategy‚ through the reconciliation of market requirements with operations resources. It is also a tool that helps to define the methods of producing goods or a service offered to the customer. Zara Company deals in the fashion industry. Zara’s success in the apparel industry is attributable to the following operation strategies; Strength‚ Weaknesses‚ Opportunities and Threat Analysis Zara has three major strengths among others that gives Zara a niche in its operations:
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Fast fashion is a term used to describe clothing collections which are based on the most recent fashion trends presented atFashion Week in both the spring and the fall of every year.[1] These trends are designed and manufactured quickly‚ and in an affordable way‚ to allow the mainstream consumer to take advantage of current clothing styles at a lower price. This philosophy of quick manufacturing at an affordable price is used in large retailers such as H&M‚ Forever 21‚ Zara‚ and Primark. Recently
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Fashion is a term commonly used to describe a style of clothes‚ hair‚ accessories‚ make-up popular at a particular time or place. Fashion is something we deal with everyday. Even people‚ who say they do not care what they wear‚ choose clothes every morning that say a lot about them and how they feel that day. Without realising it‚ the clothes we choose to wear tell other people a lot about us. We often judge people by what they are wearing. For example‚ people dressed in expensive clothes are thought
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fashion couture In France‚ the term haute couture is protected by law and is defined by the Chambre de commerce et d’industrie de Paris based in Paris‚ France. The chambre syndicale de la haute couture is defined as "the regulating commission that determines which fashion houses are eligible to be true haute couture houses".[4] Their rules state that only "those companies mentioned on the list drawn up each year by a commission domiciled at the Ministry for Industry are entitled to avail themselves"
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fast fashion is far not new‚ it combines enhanced design and quick response systems. In 80th and 90th in order to get more profit brands shifted to the low-cost high fashion oriented on people who not willing to spend a lot of money however in love with fashion and instead of selling them two standard collections per year making them come back to shop and buy clothes every two weeks as collection changes and rarely repeated. Zara‚ H&M and Benetton are three of the most major fast fashion brands
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| |Professional Practice Module. Fashion Programme | DE2607 Professional Practice – (20 credits) AIMS ▪ To develop knowledge and understanding of the Fashion industry ▪ To develop team-working‚ communication and problem-solving skills ▪ To expose students to the realities of professional life
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