Problem Statement The Fashion Channel was a successful cable TV network. It wasn’t long before the network realized that other networks were taking note of its success and beginning to add fashion related programming as well. The Fashion Channel needed to boost segmentation‚ positioning and advertising in order to maintain their current standing. Dana Wheeler was hired to draw on their strengths to help TFC eliminate competitors. TFC realized they need to focus on their target market of women between
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References: Living green magazine. 2013. Four Very Eco-Friendly Fashion Designer [Internet] (Updated 23 May 2013) Available at [accessed 5 November 2013] JCCAC. 2011. About JCCAC [online]. EPA.2013.News & Events [Online] (updates 21 Aug 2013) Available at http://www.epd.gov.hk/epd/english/news_events/archive2013.html
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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Company Bio -Sunshine Fashion (sino-Japanese joint venture‚ founded in 1993‚ based in ShenZhen) -high end fashion brand selling sweaters -Manufacturer retailer -vertical integrated organization‚ product cycle within 20 days from producing and distributing -domestic sales made up to 2/3 of sunshine’s business‚ (rest in export) Factory | Located in ShenZhen‚ Shanghai‚ Taiyuan | Retail stores | 220 sales counters in departmental stores across country‚ managed by 14 branch offices‚ reported
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finishes of this piece present a softer‚ more summery hue‚ extending the mystical aspects of purple available last fall. Both Rose Dust and Lavender are listed in the top 10 colours for the 2009 Spring Pantone Fashion Colour Report‚ recognised as an international guide for the world’s leading fashion designers. Lucashenko said that originally the dress she had envisioned was mauve with pink lace and fresh water pearls but when it came time to collaborate materials and a colour palate‚ the Rose Dust
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The Hero in Lyrics and Fashion The character of the lyric‚ “No Such Thing” by John Mayer‚ is a confident individual who is striving to be different from the majority whom abandoned individuality. The character shows his confidence by stating‚ “I’d like to think the best of me.” His statement displays that other people’s opinions do not startle him. The line‚ “They love to tell you stay inside the lines‚” criticizes the society’s standard which forces the majority of people to abandon their individuality
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Tammy Vien February 11‚ 2013 Period 6 Miss Sare Goddess of Fashion Endymata is the Greek goddess of fashion. Endymata was the daughter of Athena. Young Endymata was first found by emerging from Athena’s blue and gold toga which Athena was sleeping in Endymata came to be as a very young adult. Athena did not know she had had a daughter‚ since Endymata just ran off after sprouting about her mother’s outfit. Endymata was walking about Athena’s palace‚ and then some of Athena’s guards spotted
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Grade 11/12 fashion Fibres/Fabrics Test Review All handouts used in class for test review have been posted in class Moodle 1. Review material from stations that we did in class Wool quiz What do the wool symbols mean? Describe each symbol. Wool 101: advantages and disadvantages of wool Fill in the blanks sheet on linen; word search in linen Spandex in popular cultures Spandex characteristics and major spandex uses History of silk handout (origin‚ silkworm and the family‚ the silk
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Studies Fashion in the 80s: Why the 1980s Was the Most Influential Fashion Era No one will forget the times of padded shoulders‚ Members Only jackets‚ Doc Martens‚ and neon. That’s why the 1980s were the most influential of all eras in regards to fashion. The great importance of the 80s‚ in regards to fashion‚ is shown by the fashion icons on the day‚ the era of fashion shows‚ and specific trends still reflected today. Fashion icons in the 80s made a huge impact on the fashion industry
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cASE 6 HOLLY FASHIONS RAT I O A N A LYSI S Billion-dollal a pparel c ompanies s uch a s C alvin K lein a nd L iz C laiborne a re unusual i n t he g arment i ndustry‚ w hich c onsists p rimarily o f m uch s malier apparel m akers. O ne s uch f irm i s H olly F ashions ( HF)‚ l ocated i n C herry F lill‚ New J eriey. H F w as s tarted 1 4 y ears a go b y W illiam H amilton a nd J ohn W hite‚ who b etween t hem h ad o ver 2 5:yearso f e xperiencew ith a m ajor g arment m anufacturer. A nd
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