Twitter‚ etc.. and fashion blogs‚ not only stand as a free online marketing platforms for the luxury brands and designers‚ but also as a tool to interact with the public. Small emerging brands and large fashion houses alike have tapped into this influence to reach new customers and generate real‚ honest communication. This study focuses on how current developments of social media contribute to the growth of relationship between the brands and the general public in the fashion industry. Interaction
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Dissertation BA (Hons) Fashion & Textiles “How has the fashion industry been affected by social media?” By Sameela Arshad 1016583 1 Abstract Many writers have attempted to discuss the question of how social media affects the fashion industry and other industries in this respect. However‚ with the current rate of technological advancements‚ the world is forced to adapt to current trends and crazes with the current being social media‚ which in turn is affecting all industries. This research paper
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Ms. Jagriti Mishra Submitted to Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) (Ministry of Textiles‚ Govt. of India) GH-0 Road‚ Behind Infocity Gandhinagar 382007. Gujarat http://www.nift.ac.in September‚ 2014 DECLARATION I hereby declare that the Report of the Market Research entitled “Marketing Strategy Of Premium Denim Brands In India” which is being submitted to the National Institute of Fashion Technology‚(NIFT) - Gandhinagar ‚ in the partial
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for thE fashIoN aNd tExtIlE INdustry NICE Code of Conduct and Manual May 2012 NICE CodE of CoNduCt aNd MaNual For the Fashion and textile industry Nordic Fashion Association Kronprinsensgade 13‚ 4. DK-1114 Copenhagen K Nordic Fashion Association was founded in 2008 by Helsinki Design Week‚ Icelandic Fashion Council‚ Oslo Fashion Week‚ Swedish Fashion Council and Danish Fashion Institute. NICE (Nordic Initiative Clean and Ethical) is a joint commitment from the Nordic fashion industry to take
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Investment Bank and gain efficiency in primary market making process. 1.2 Objective (s) Primary objective of this report is to submit this report as course requirement. Secondary objectives of this report are: To know the competitive structure of Merchant Banking Industry in
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Unit 25: Television and Video Production Structure of the TV Industry This essay will focus on the structure of the channels the BBC and ITV‚ which will give the reader an understanding of the structure of the television and video industry in the UK. This essay will be split up into three parts; the details of ownership and income‚ systems and technologies‚ and their regulations as well as discussing the success of both companies. Details of Ownership and Income In the television sector
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week’s task I had to read a quite difficult extract from ‘Fashion as Communication’ by Malcolm Barnard about how fashion is regarded in today’s society‚ whether it is trivial or not and highlighting how important it is in today’s economy. The first idea exposed is that fashion is ‘fit only for the intellectually disenfranchised’‚ suggesting that everyone working in the fashion industry lacks intelligence. Having chosen to study Fashion Marketing I completely disagree with this statement‚ but
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Indian Mehndi Designs It is said that the at any festival or religious event‚ the preparation of a girl/woman can not be completed without MEHNDi‚ & it isa world truth. Mehndi filled hands make a lady more charming. Indian styles of mehndi are more famous in 2013. Girls and women are keen to wear mehndi at every event. Indian mehndi designs are mostly floral‚ peacock and geometric shaped designs. These designs are developed not only for the front side of hand but also for the back side of
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Porter’s Five Forces Model of Industry Structure An industry is a group of firms that market products which are close substitutes for each other (e.g. car industry‚ travel industry). Some industries are more profitable than others. Why? The answer lies in understanding the dynamics of competitive structure in an industry. The most influential analytical model for assessing the nature of competition in an industry is Michael Porter’s Five Forces Model‚ which is described below: Porter explains
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FASHION FORECAST IN INDIAN RETAIL Key Words: Modern‚ Creative‚ Forecasting‚ Direction -------------------------------------------------------------------------------------------------------- Abstract This paper will attempt to throw light on the various perceptions of Fashion Forecast in India. It will also show methods used in India for developing new collections for different seasons‚ attempting to weave an international feel with Indian styles‚ colors and emotions. Under the background of traditional
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