FASHION THEORIES Fashion Cycle Theories of fashion adoption Fashion leaders & followers FASHION CYCLE Fashion evolves GRADUALLY giving TIME to customers to become accustomed to new looks Introduction to a style Growth - Increase in Popularity – Bridge & Diffusion Maturity – Peak of Popularity – Adaptations & Knock-offs Decline in Popularity Rejection or Obsolescence INTRODUCTION OF A STYLE – New styles are introduced by Firms or Designers‚ its showcased in Fashion shows & publicized
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Fashion of the Elizabethan Era The Elizabethan era was a time period centered around the life of Queen Elizabeth I’s reign (1558-1603). This period in time is considered the peak of English history and is the beginning of when people began to think and believe differently. That brought along changes in the way people dressed. How people‚ particularly rich ones‚ dressed was just another way for them to express themselves. Social classes are also very much prominent in the era. These social
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adjusted. Vaccines weren’t the only thing being invented in the 1950’s‚ a credit card was made on October 31‚ 1950 the credit card went worldwide trending. The 1950’s was a time were it was turning from having dull items to newer more advanced items. In the 1950’s World War II was happening‚ while this war was happening the fashion was in major crisis. Many were losing money so they couldn’t afford much clothing‚ some could barely afford food. Because of the war things called rationing were
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look for a fashion designer to interview‚ I had other option: Christine who works in American apparel. One of classmates introduced me her when I asked him if he knew any designer who I can ask for an interview. However‚ It seemed to be more interesting to ask Agassi Nakhapetian the interview and‚ I thought he might be able to tell me more about the career he did for 20 years and the thing he experienced as foreign designer in United State. Since the language barrier I had was the thing that I am
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market fashion trends. Therefore‚ its market positioning is unclear for customers. Also‚ it can only provide basic items due to its slow response to fashion trends. Consequently‚ its products cannot satisfy customers’ wants and needs. Holdings reported a 15.7% rise in net profit to HK$1.87 billion for six months ended 31/12/2005 that was at the low end of market forecast. It was mainly attributable to weak performance of its Women’s Casual and Collection lines. Recommendation – Fast Fashion
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In Medieval times‚ fashion for men and women were not the same as fashion in modern day. Fashion in the Medieval times remained generally the same‚ as in Modern day the fashion trends tend to change often. In Geoffrey Chaucer’s‚ The Canterbury Tales‚ the characters introduced have certain clothing and colors that would have a meaning in the Medieval times‚ though compared to Modern day fashion styles‚ the clothes really have no meaning to them. Modern day societies have drastically changed their
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Almonte J.K. Offerman FMM 114 Museum Trip Visit 1920s The 1920s represented a time of tremendous social change‚ which was reflected in fashion as well. For women‚ short bobs because fashionable as did shorter skirts such as pinafores that would never have been allowed in previous decades. There was a certain androgynous look to women’s fashion that borrowed from men’s clothing liberally. Forward thinking designers like Coco Chanel and Jean Patou made sportswear fashionable as well
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Studies Fashion in the 80s: Why the 1980s Was the Most Influential Fashion Era No one will forget the times of padded shoulders‚ Members Only jackets‚ Doc Martens‚ and neon. That’s why the 1980s were the most influential of all eras in regards to fashion. The great importance of the 80s‚ in regards to fashion‚ is shown by the fashion icons on the day‚ the era of fashion shows‚ and specific trends still reflected today. Fashion icons in the 80s made a huge impact on the fashion industry
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Age is no longer the only criteria that defines vintage fashion. “Vintage implies that it has archival value‚” said Cameron Silver‚ owner of Decades‚ the extremely popular Los Angeles vintage store. Strictly speaking‚ vintage fashion would ideally be clothing that is atleast 25 to 30 years old‚ but this is highly debatable now. Some say that vintage fashion spanned from the 20s to 50s‚ and all that came in after that is “retro clothing”‚ whereas others argue that the 80s is as much vintage as the
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Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global brands instead of local ones. It is also designed to find out the buying behavior patterns of young Pakistani consumers Consumer evaluates products based on information cues‚ which are intrinsic and extrinsic. A number of factors affect the consumer purchase decisions. The results suggest that most important
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