John Fairchild‚ fashion critic during the 1960’s‚ once said “Style is an expression of individualism mixed with charisma. Fashion is something that comes after a style.” Not so long during the 1960s’ the world of fashion was a colorful and creative era ‚ it was filled with many fashion icons and beautiful designs. Clothing trends‚ styles‚ magazine models‚ icons‚and glamour was every girl’s highlight everyday. Throughout the 1960’s‚ the fashion of the time was always changing for teen girls they would
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THE IMPORTANCE OF ORIGINALITY IN FASHION BY FIRUZÉ FRENCH The Importance of Originality in Fashion By originality in fashion‚ I’m not talking about the originality of everyday people and their fashion style‚ what they wear and how they wear it. I’m talking about the difficulty top fashion designers face every 6 months when they make a great effort to create a contemporary and original collection for the fashion catwalk to please brutally honest fashion critics‚ of magazines and of the public
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“h.Naoto”‚ which featured punk sensibilities and design styles. The brand has since expanded to include a huge ranvge of other subbrands that encompass a variety of styles‚ including visual kei‚ natural kei‚ punk‚ lolita‚ gothic aristocrat‚ men’s fashion and more. Celebrity Endorsements As a designer‚ h.NAOTO is much sought after by celebrities to design clothes and other paraphernalia. Perhaps one of the most famous collaborations he has ever done was in 2004 with Evanescence’s Amy Lee‚ who wore
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for India: Fashion lessons from Europe TABLE OF CONTENTS DECLARATION 2 ACKNOWLEDGEMENT 3 ABSTRACT 7 CHAPTER 1: THE FASHION INDUSTRY IN AN EMERGING ECONOMY: INDIA AND ITS POTENCIAL 8 1.1 MAJOR CLASSIFICATIONS 9 1.2 THE FASHION WEEKS 10 1.3 RETAIL STORES AND IN-HOUSE DESIGNERS 10 1.4 DESIGNERS CUM ENTREPRENEURS 10 1.5 THE BIG FAT INDIAN WEDDING 11 1.6 NEED FOR COMMERCIALIZATION 11 CHAPTER 2: THE MBA CURRICULAM AND THE FASHION INDUSTRY 12 2.1 MARKETING 13 2.2 STRATEGIC
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approached swiftly. French Connection has been featuring sleek‚ modest‚ formal clothing for its customers since the brand began. This winter has brought a sense of glamour to fashion using dark materials and embellished collars. In the macro environment‚ weather plays a major role in what customers buy as within the micro-environment‚ fashion trends are relevant within certain cultures. French Connection UK markets towards 18-34 year old men and women who earn more than 10‚000 pounds a year. As their clothing
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Impact of Social Media Advertising on Fashion Consumers Introduction Advertising is defined as an action or a strategy that allows businesses or brands to promote and sell their products or services. The purpose of advertising is to convince consumers to choose a commodity over other alternative products of the same kind. Because of the remarkable progress and improvement in the domain of technology‚ there is a switch from the traditional form of advertising‚ which involves putting advertisement
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Case Study: The Fashion Channel Case Study: The Fashion Channel Table of Contents Executive Summary 1 Problem Statement 3 Proposed Scenarios & Analysis 4 Scenario #1 4 Scenario #2 5 Scenario #3 6 Proposed Solution 7 Implementation Plan 9 Conclusion 10 Exhibits 11 Exhibit 1: GFE Associates: National Consumer Survey (excerpts) 11 Exhibit 2: GFE Associates: Analysis of Attitudinal Clusters in U.S. Television Households for The Fashion Channel 12 Exhibit
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The Fashion Channel Case Analysis Ruoyu Wen Marketing Fundamentals Prof. Joan Crooker Summer 2015 The Fashion Channel Case Analysis The Fashion Channel was founded in 1996 by two entrepreneurs. It was a successful cable TV network. It was the leader of fashion channels. However‚ at present‚ it faced other channels’ challenge like CNN and Lifetime. The founder and CEO Jared Thomas wanted to make some change to keep the channel’s lead position. The senior vice president of marketing Dana Wheeler had
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HOULD THERE BE A BAN IN A FASHION SHOW Fashion TV should be banned as it goes not provides any sensible to young or even people.People see fashion tv just to see girls with less or no clothes.They are notinterested in the design of clothes‚name.Please use code **** to ban content on your TV. If there are 18% children‚then there are (please minus 18)% adults. And I know how the 18% came‚ if you arestill using head for Sex - then you’ll.The ban on fashion TV or any other show such as Z Trendz which
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The Fashion Channel is a well known cable television network dedicated to fashion only. CEO Jared Thomas founded the network in 1996 and had seen constant growth in sales‚ revenue and profit since its beginning. Thomas understands that in order to stay aggressive the company needs to strengthen its competitive position. Thus‚ Thomas hired Dana Wheeler‚ an expert in marketing. Dana needs to prove that her recommendations of spending more than $60 million in national and affiliate advertising‚ promotion
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