FASHION FORECAST IN INDIAN RETAIL Key Words: Modern‚ Creative‚ Forecasting‚ Direction -------------------------------------------------------------------------------------------------------- Abstract This paper will attempt to throw light on the various perceptions of Fashion Forecast in India. It will also show methods used in India for developing new collections for different seasons‚ attempting to weave an international feel with Indian styles‚ colors and emotions. Under the background of traditional
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development‚ consumers are easier to access to fashion. As a result‚ the customers are changing and the companies are evolving to deliver customers satisfaction. Zara‚ the most profitable brand of Spain clothing retail group Inditex‚ has leveraged its unique strategy to achieve success and will be expected to maintain a sustainable growth in the fashion industry. Zara’s core competencies can be divided into four areas: process development‚ distribution‚ marketing and integrated business structure (referred
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Scope of fashion forecasting “Forecasting provides a way for executives to expand their thinking about changes‚ through anticipating the future‚ and projecting the likely outcomes.” (Lavenback and Cleary 1981) Long term forecasting (over 2 years ahead) is used by executives for planning purposes. It is also used for marketing managers to position products in the marketplace in relationship to competition. (http://www.fibre2fashion.com/industry-article/free-fashion-industry-article/fashion-forecasting/fashion-forecasting5
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The Fashion Business This page intentionally left blank The Fashion Business Theory‚ Practice‚ Image Edited by Nicola White and Ian Griffiths Oxford • New York First published in 2000 by Berg Editorial offices: 150 Cowley Road‚ Oxford OX4 1JJ‚ UK 838 Broadway‚ Third Floor‚ New York‚ NY 10003-4812‚ USA © Nicola White and Ian Griffiths 2000 All rights reserved. No part of this publication may be reproduced in any form or by any means without the written permission
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fashion sKETChBooK sixth edition Heads Flesh Tones Figure Work Mixed Media Fabric Rendering Design Detail Bina aBling FASHION SKETCHBOOK sixth edition BINA ABLING Fairchild Books | New York Executive Director & General Manager: Michael Schluter Executive Editor: Olga T. Kontzias Senior Associate Acquiring Editor: Jaclyn Bergeron Assistant Acquisitions Editor: Amanda Breccia Associate Art Director: Sarah Silberg Development Editor: Beth Cohen Production Director: Ginger Hillman
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“Fashion is Hollywood” People are influenced by celebrities every day. They watch their movies‚ listen to their latest songs‚ or read about their stunning red carpet gowns in magazines. But fashion has been the biggest inspiration to the modern-day consumer with celebrities designing fashion lines of their own. Everyone from Jennifer Lopez to Hilary Duff has created their own clothing or accessory line. Some celebrities have done exceptionally well when creating a fashion line; for
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Fashion Design ♥ Job Description‚ Salaries‚ Benefits and Useful Links Fashion/clothing designers design clothes‚ accessories and shoes. Some design expensive one-off pieces. Others work in a team creating a whole range of mass-produced fashions‚ or specialise in particular areas such as sportswear. The responsibilities of a designer may include: producing concepts making sketches by hand or on the computer developing patterns overseeing production analysing trends in fabrics‚ colours and
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The History of Fashion Editor Fashion editor was born because of the existed of magazine. The first magazine in the world came from germany named Erbauliche Monaths-Unterredungen (translation: Edifying Monthly Discussions). Founded by Johann Rist‚ a German poet and composer. These magazine contain about art‚ literature‚ philosophy and science. But actually‚ the first fashion magazine was not a magazine. Instead it is a fashion illustration book by Josse Amman (1586) that regarded as the
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Studies Fashion in the 80s: Why the 1980s Was the Most Influential Fashion Era No one will forget the times of padded shoulders‚ Members Only jackets‚ Doc Martens‚ and neon. That’s why the 1980s were the most influential of all eras in regards to fashion. The great importance of the 80s‚ in regards to fashion‚ is shown by the fashion icons on the day‚ the era of fashion shows‚ and specific trends still reflected today. Fashion icons in the 80s made a huge impact on the fashion industry
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ZARA: IT for Fast Fashion Önder BARLAS Executive MBA Student Boğaziçi University‚ Istanbul Abstract: In 2003 Zara faced a problem whether to upgrade the operating system they used for their point-of-sale (POS) to a new Windows based one‚ or to continue using the stable and old one. This report aims to analyze the problem by conducting a SWOT analysis and offering a solution path best suited on Zara’s strategic position in the clothing industry. 1. Brief Information about Inditex and Zara Inditex
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